SUL, HVN, JBH: Consumer cyclical stocks with over 6% dividend yield

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SUL, HVN, JBH: Consumer cyclical stocks with over 6% dividend yield

 SUL, HVN, JBH: Consumer cyclical stocks with over 6% dividend yield
Image source: © Askoldsb |


  • The S&P/ASX 200 Consumer Discretionary index went up by 4.33% this month
  • ASX: SUL, ASX: HVN, and ASX: JBH are among consumer discretionary stocks providing decent dividend yield to shareholders

Consumer discretionary refers to goods and services that are non-essential. The discretionary category includes clothing, luxury goods, furniture, hotels, restaurants, services like movies, etc.

People often binge on non-essential items like new furniture, fine dining, vacations, and more when the economy is growing. As a result, the businesses providing these services benefit from their willingness to spend ahead of the basics.

S&P/ASX 200 Consumer Discretionary index measures the performance of consumer discretionary stocks included in the benchmark index S&P/ASX 200. The consumer discretionary index went up by 4.33% so far this month.  

On this note, let us have a look at three ASX-listed stocks from the consumer discretionary space that are paying a decent dividend yield to their shareholders.

Super Retail Group Ltd (ASX: SUL)

Super Retail Group operates a retail business based in Australia and caters to its client base through the company-owned brands namely:

  • Supercheap Auto – retailing of automotive parts, tools, accessories, and equipment
  • Rebel – retailing of apparel and sporting equipment
  • BCF – retailing of boating, outdoor equipment, fishing equipment, camping, and apparel
  • Macpac – retailing of camping, apparel, and outdoor equipment

The company has a market capitalisation of AU$2 billion and an annual dividend yield of 9.21%, as of 7 July 2022. SUL shares traded at AU$9.060 a piece on 7 July, up nearly 1.7% from the last close.

Harvey Norman Holdings Ltd (ASX: HVN)

Harvey Norman runs an integrated retail, franchise, property, and digital enterprise. The company has different brands, such as Domayne and Joyce Mayne, Harvey Norman with nearly 540 independent franchisees. The product range includes furniture, electrical goods, kitchen appliances, carpets, flooring, computerised communications, etc.

The company has an annual dividend yield of 9.11% and a market capitalisation of AU$4.78 billion. HVN shares closed the day’s trade at AU$3.89, up 1.302%.

JB Hi-Fi Limited (ASX: JBH)

JBH offers home appliances and consumer electronics

Image source: © Nosorogua |

JB Hi-Fi, a home entertainment retailer, caters to the insurance, commercial, and education sectors.  

The client base is served through the following segments

  • JB Hi-Fi Australia and JB Hi-Fi New Zealand - technology and consumer electronics
  • Good Guys - home appliances and consumer electronics

The range of products offered includes home entertainment, consumer electronics, telecommunication products, computers and cameras, small appliances, kitchen accessories and software, heating, and cooling products, etc.

JBH shares traded at AU$39.630 with a market capitalisation of AU$4.26 billion. The annual dividend yield was 6.91% as of 7 July 2022.


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