Kalkine: Cettire (ASX:CTT) Faces Market Pressure as U.S. Sales Weaken and Forecasts Miss

2 min read | June 13, 2025 11:02 AM AEST | By Team Kalkine Media

Highlights 

  • Cettire (CTT) faces pressure after a steep drop in U.S. sales 
  • Market expectations for FY25 significantly missed 
  • Outlook includes extended recovery and potential capital raising 

Luxury fashion e-commerce platform Cettire (ASX:CTT) has come under investor scrutiny after releasing financial figures that fell short of market expectations, prompting a sharp drop in its share price and raising concerns about its near-term outlook. The company’s recent performance has reignited discussions on the resilience of online luxury retail amid shifting global demand patterns. 

A Miss on Forecasts Sparks Market Reaction 

Cettire posted adjusted earnings of just $500,000 for the current fiscal year, a stark contrast to market forecasts of $7.8 million. This unexpected earnings miss triggered a notable reaction on the ASX 200, with shares tumbling 31% in a single day, closing at 32 cents. The company’s valuation has been revised from 47.5 cents to 28 cents, reflecting concerns around profitability and operational challenges. 

U.S. Market Contributes to Revenue Decline 

The key contributor to the downturn is a significant contraction in sales across the United States — a region accounting for approximately 50% of Cettire’s total business. In April and May, the company reported a 21% decline in sales revenue compared to the prior corresponding period. The updated earnings report also showed an adjusted EBITDA loss of $6.9 million, underscoring the operational pressure the business is currently navigating. 

The recent imposition of tariffs appears to have influenced consumer sentiment and discretionary spending in the U.S., adding to the headwinds Cettire is facing. The broader luxury segment has also seen signs of cooling, with a more cautious consumer base affecting growth trajectories across various geographies. 

Recovery Horizon Extended 

Projections now suggest a more delayed recovery timeline, with expectations of adjusted EBITDA profitability being pushed to the third quarter of fiscal 2026. Analysts have also flagged a potential capital raise as the company seeks to stabilize and reorient its financial strategy. 

While the company remains a notable name in the online luxury retail space, the current landscape presents a mix of challenges — from macroeconomic conditions to competitive pressures — that may continue to influence its standing on indices like the ASX 100 and ASX 300. 


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