ASX-listed Information Technology company Skyfii Limited (ASX: SKF) empowers physical venues to measure, predict and influence customer behaviour through its cloud-based software platform.
Skyfii is a world’s leading omnidata intelligence company that collects and analyses billion of data from venues like shopping centres, airports, retailers, smart cities, universities and restaurants across five continents. It then helps venues visualise trends and customers’ preferences from a single system of data record via its analytics and data-driven marketing system called IO platform.
SKF’s one of the key products includes Guest Wifi which provides scalable, reliable and easy-to-use guest Wifi solution that helps the customers to have a great in-venue experience and assist businesses to expand their network through higher conversion rates on marketing campaigns and capturing new data from visitors on subsequent visits.
Its unique product offering stands out in a Software-as-a-Service market as it provides cloud-based solutions in a subscription model consisting of three core ‘IO’ services:
IO Connect- IO Connect is Skyfii’s Data Collection portal. The organisations no more need to keep a watch on their customers and related environment as Skyfii have their back. IO Connect easily digests location-based, digital, behavioural, and environmental data by using high-end technology including Wifi, 2D and 3D people counter, infrared sensors and Bluetooth LE beacons.
It not only collects location-based data; rather it also fetches reports from websites, advertising networks, mobile app and measures people sentiments. The data collected from the digital and the physical world is then consolidated and presented as a single system of record via an IO Connect which can also be synchronised with the organisation’s CRM, marketing automation software, or email platforms.
The comparison of the Skyfii’s data sets enables organisations to better understand the potential changes in revenue and customer behaviour.
IO Insight- IO Insight is a Data Analytics platform. The company uses big data analytics to analyse and calculate venue performance, customer behaviour, and loyalty & engagement. It calculates an exact measure of unique visitor count and identifies the peak time of visitors. It also gauges visitors behaviour and their dwell time in comparison to weather conditions, marketing styles and social media campaigns. Further, it integrates survey data to see how customer sentiments change with the change in location.
The data sets, charts, and numbers are then presented by Skyfii in an easy-to-use format which could be sent to its clients in the form of automatic email PDF reports. This enables operations and marketing teams to easily access the reports in order to understand how their venues are used.
IO Engage- IO Engage is the Omnichannel Marketing and content delivery module of Skyfii’s IO platform. It is designed to offer target content delivery, monetization and automated marketing. Further, it provides data-driven marketing practices and strategy through the fusion of digital and behavioural data sets.
The targeted content is delivered through multiple marketing channels including SMS, push notification, email and mobile video. Proximity targeting is one of its essential features which targets campaigns built on the customers location and deploy content at the ideal moment during their visit. Skyfii also offers personalised services to customise campaigns by engaging customers based on recorded and real-time customer behaviour.
Skyfii’s suite of customer analytics and communications tools has also won the investors’ attention as the stock price has surged up by ~6% over the past 12 months.
SKF is currently trading at A$0.175 as on 8 April 2019 (As at 2:45 PM AEST). The stock has soared 9.1% over last one month with YTD return of 12.50% as on 5 April 2019.
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