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Engage: BDR Limited (ASX:EN1), a company from the media and entertainment sector which is into the business of digital media and advertising announced that its programmatic integration partnership is going live.
In December 2018, the company signed few deals which include the ThirdPresence and Acuity. These have entered the programmatic platform of EN1. There were other contracts of the company which it signed in late 2018. The company believes that these contracts have the potential to raise revenue of more than US$100k per day. These contracts are now in the testing phase.
EN1 is extremely excited with the successful live integration of ThirdPresence in 2019. ThirdPresence is an important player in connected TV video inventory, that is sold programmatically. In the United States, the connected television is an emerging sector where the marketing of the video follows a proper channel. Entry of ThirdPresence into this sector will enable the company to reach the end users within a connected television space through its experience and knowledge.
Since the past few years, getting involved with the connected TV, the company has seen significant growth in revenue, and there is still an increasing opportunity in the upcoming years. Through these connected TV, the company will be able to grow over the next year. Based on a partnership of EN1 and its new partner ThirdPresence, Ted Dhanik predicts the market to mature soon and will add revenues to the company.
There is also another update from the company where AcuityAds which is a Canada-based programmatic company also joins the Companyâs programmatic platform. This is another achievement for the company as through AcuityAds as it will be providing significant incremental business for EN1 especially from the Canadian companies.
AcuityAds, provides digital advertising insights, activation, and optimization across screen and formats. It also works with brands like Nike, MasterCard, Mazda, Purina, RBC Royal Bank, TD Bank, Nestle, Amazon, and Warner Brother Pictures. Integrating of AcuityAds with EN1 will widen the horizon of the company, as it will be able to reach these customers of AcuityAds and can have customer-user interaction. This will promote its cross-continental as well as an international expansion which in turn will be generating revenues for the company.
The official listing date of engage: BDR Limited on ASX is 14 December 2017 where the company has given a consistent negative performance. In last one year, EN1âs performance was -91.89%.
Based on the recent update about EN1âs programmatic integration partnership going live might have created a positive influence on the investors and the shareholders. With the growth and expansion of the companyâs platform, it appears the investors have confidence in getting a better return from the stock shortly. As a result, with the market open 21 January 2019, the opening price of the share was A$0.015 which is also the lowest recorded price for the day. It went as high as A$0.030. The closing price of the share is A$0.019 which is 0.004 points above the previous trading dayâs closing price. The closing price of the day is towards the lower end of 52 weeks low price with the stock holding a market capitalization of A$4.33 million.
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