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Superior Brands of Consumer Goods Powerhouse, Pental Limited - A Must in Australian Homes

  • December 17, 2019 01:52 PM AEDT
  • Team Kalkine
Superior Brands of Consumer Goods Powerhouse, Pental Limited - A Must in Australian Homes

If you ever visit an Australian home, it’s likely to have more than one Pental brand. Pental Limited (ASX: PTL), a manufacturer and distributor of a range of household, fabric and personal care products in Australia, New Zealand and Asia, provides superior quality products that have been trusted by families for generations. All Pental products are created to make everyday life of consumers easier and simpler.

Let us look at PTL’s brands, which comprise of products exposed to constant innovation and improvements.

AIM Toothpaste

A warrior for your teeth

The distinctive formulation of this product helps kill bacteria and germs that possibly harm gums and teeth. This Pental product fights plague and decay and is exclusively available with select chemists and pharmacies.


Last longer, up to 100% longer

In September 2018, Pental took on a new three-year partnership to distribute Duracell batteries across Australia and New Zealand. An iconic power brand, trusted for compact and longer-lasting batteries, the early success of the Duracell partnership has cemented Pental’s credentials as an efficient and attractive distribution partner for other multinational brands.


Naturally Australian

This soap range is enriched with natural moisturisers and oils, which boast to revive and hydrate the skin. The aromatic fragrances give a country experience, and the product (soap and body wash) is available at affordable prices.

In March 2019, the First Tradies Bar Soaps – designed to work as hard as tradies do - were launched in Chemist Warehouse.


Saves you time

In 2018, the Huggie Fabric Softener was accoladed as the 'Most Satisfied Customers - Fabric Softener', wining the Canstar Blue Award. The range promises to reinvigorate the wash and has a fresh fragrance, as it maintains fabric shape and reduces static cling.

In May 2019, Huggie added new formulations designed to make laundry time faster and easier.


Hygiene Clean

Trusted for over 60 years, this product is synonymous with bleach and bleach cleaning in New Zealand and is the country’s go-to brand for all household cleaning solutions. The extensive range encompasses toilet and bathroom cleaning products, in addition to multi-purpose surface wipes. Moreover, the laundry range uses the power of oxygen to remove the toughest of stains.

In April 2019, Janola was voted Highly Commended in the Cleaning Products category for the Reader’s Digest New Zealand 2019 Trusted Brands awards.

Jiffy Firelighters

A Blazing Fire

Regarded as Australia’s top firelighter, this product delivers an unscented and non-smoke flame. It is apt for fireplace, barbeque (BBQ), campfire and wood-fired oven.

Little Lucifer

The Foodies Choice

These firelighters guarantee everything required to make inspired meals on barbeque and are suitable whether cooking on gas or charcoal.


Pure & gentle

This soap and handwash range has a rich heritage of over 200 years and very little has changed since the sweetly perfumed, transparent soap was developed in the year 1789. With high quality ingredients like glycerine and natural oils, this product is apt for even the most sensitive and delicate skin.

In its sixth year, the collaboration of Pears with Unilever has led to a strong partnership, with Pears’ growth averaging between 16% and 20% per annum since 2013.


Love your clothes

This is PTL’s laundry care product range - Delicates, Pure Soap Flakes and Wool Wash. In January 2019, Softly welcomed two iconic brands, Martha’s and Lux Pure Soap, to the family with a fresh new look. Moreover, in June 2019, Softly wool wash was tagged as Australia’s first Woolmark-certified detergent after it passed rigorous independent testing.


A tradition of gentle care

Martha's Country Homestead Wool Mix is an iconic household brand ideal for washing treasured delicate clothes and woollens.

Lux Pure Soap Flakes

Gentle and caring for special things

In use since 1903, Lux Flakes have lubricating properties and are well suited for baby clothes, nappies and other fine fabrics, maintaining natural softness of fibres and minimising irritation to tender or sensitive skin.


For squeaky clean dishes

The Sunlight Dishwashing Liquid and Laundry Soap help to clean dishes, remaining gentle on hands while removing oil and grease fast.

White King

A powerful clean

An iconic Australian household brand, White King originated in the 1950s, and houses over 40 products across household cleaners, toilet cleaners and laundry products.

White King bleach and White King Lemon toilet gels hold the No.1 positions in their segments, and in June 2019, White King Bathroom Cleaner, along with Pears Hand Soap, was awarded the Canstar Blue Award for ‘Most Satisfied Customers.’


Inspired by you

Since 1900, Velvet has been a renowned Australian brand. These soaps and beauty bars are specially formulated to be extra gentle.

Pental Continues to Enhance Product Range

In its recent Annual General Meeting presentation, Pental highlighted that it is continuing its efforts towards innovation and high-quality products.

  • R&D technical resources are engaged in developing new products for the market as well as enhancing the current product ranges.
  • Pental is exploring the development of natural, personal care and home hygiene products.
  • It is continuing to innovate in toilet cleaners, delivering power and efficacy.
  • Tendering for private label contracts.

Backed by renowned brands and a solid product portfolio, Pental is on the path to be a leading supplier of shelf stable (non-food) products to its chosen markets via delivering quality, innovation and sustainability to satisfy customer needs and boost shareholder value.


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