Pichai pushes back on antitrust remedies, hints at Apple Gemini talks

May 01, 2025 02:55 AM AEST | By Investing
 Pichai pushes back on antitrust remedies, hints at Apple Gemini talks
Pichai pushes back on antitrust remedies, hints at Apple Gemini talks

Investing.com -- Alphabet Inc (NASDAQ:GOOGL) CEO Sundar Pichai defended Google’s search business in court Wednesday, warning that proposed government remedies would force the company to give away critical technology. He also revealed that Google is in talks with Apple (NASDAQ:AAPL) to bring its Gemini AI to iPhones “later this year," according to a report by Bloomberg.

Testifying in a federal antitrust proceeding, Pichai said the Justice Department’s proposal to open Google’s search and ranking data to rivals would constitute a “de facto divestiture of search.” He told the court, “The proposal on data sharing is so far reaching, so extraordinary… it feels like de facto divestiture.”

The Justice Department is seeking penalties after a judge found that Google illegally maintained a monopoly in online search. Regulators want the company to license search data, end exclusive deals, and potentially separate some of its business units.

Pichai argued the measures would have long-term consequences for U.S. competitiveness in AI and online platforms. “It will have many unintended consequences,” he said, adding that investment in R&D could suffer.

In addition to defending core products, Pichai used his testimony to signal a potential expansion of Google’s AI footprint through a deeper partnership with Apple. He said he held multiple conversations with Apple CEO Tim Cook during 2024 and remains hopeful Gemini could be integrated into iPhones.

“I hope to have a deal done by the middle of this year,” he said, referring to adding Gemini as a built-in option alongside ChatGPT, which Apple already uses in some features.

Gemini is Google’s answer to OpenAI’s ChatGPT models and has become a central focus of the company’s product roadmap. Apple currently uses its own AI systems for most tasks but has partnered with external models for broader capabilities.

The partnership, if finalized, would deepen the longstanding relationship between the two tech giants. Google already powers Safari search and has long provided services like Maps and YouTube on Apple devices.

Pichai’s comments highlight the dual role regulators now play in the AI era: forcing accountability while potentially limiting scale. For Google, the case underscores the risk of regulatory overreach just as it positions Gemini as a next-generation growth engine.

This article first appeared in Investing.com


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.
This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.


AU_advertise

Advertise your brand on Kalkine Media

Sponsored Articles


Investing Ideas

Previous Next
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.