MS downgrades McDonald’s on limited upside and structural pressures on fast food

June 10, 2025 01:11 AM AEST | By Investing

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MS downgrades McDonald’s on limited upside and structural pressures on fast food — Image source: Kalkine Media

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Investing.com -- Morgan Stanley downgraded McDonald’s (NYSE:MCD) Corp to Equal-weight from Overweight, saying the fast-food giant’s stock already reflects much of its near-term improvement, while longer-term challenges remain.

The firm cut its price target to $324 from $329, noting the stock has held up defensively, up 6% year-to-date and trading near 25 times forward earnings, even as many peers have de-rated.

“MCD is a top quality business but hasn’t been, and probably will not be, insulated from some structural pressures on fast food. We see the stock closer to fair value and move to EW,” analysts wrote.

Structural pressures includes low-income consumer strain, growing health and wellness trends, and global uncertainties that could weigh on the brand’s future performance.

Morgan Stanley (NYSE:MS) said while same-store sales comparisons are set to improve in the second quarter, helped by easier year-ago comps and new product activity, the upside is already priced in.

“Near-term comp trajectory should be better… though we see this is as well appreciated,” the note said.

The firm forecasts McDonald’s to grow earnings per share at about 7% annually beyond 2025, below Street estimates of 8-9%, and believes valuation could compress if growth or execution stumbles.

About 25x earnings is typically the upper bound for MCD, and without further upside drivers, the stock may be more likely to test 20x than 30x, it added.

While Morgan Stanley acknowledged McDonald’s consistency, high margins, and defensive qualities, it sees a more balanced risk-reward profile ahead.

The downgrade comes as the firm moderates its assumptions on international growth, U.S. comps, and longer-term value proposition dynamics.

This article first appeared in Investing.com

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