Skyfii Inks 3-Year Pact With Somerset County Cricket United Kingdom

Skyfii Ltd (ASX:SKF) operates as a data and technology company which captures, analyses and visualises customer behaviour data to provide retailers with actionable insights.

The company has recently disclosed on ASX that it has signed a three-year contract with Somerset County Cricket Club (Somerset CCC) to deploy its SaaS recurring revenue ‘IO Platform’ services across their stadium. The distinguished cricket stadium and Club, Somerset CCC, consistently draws a diverse range of visitors to its stadium, from cricket spectators, families, tourists and corporates. The agreement provisions the deployment of Skyfii’s full suite of ‘IO Platform’ services, including ‘IO Connect’ (data collection), ‘IO Insight’ (data analytics) and ‘IO Engage’ (marketing tools). Skyfii’s IO Platform will provide Somerset CCC with valuable insights, such as visitor frequency, visitor flow and visitation trends, providing the operational and marketing teams with a better understanding of patron engagement with sporting events and the stadium, grounds and facilities. The addition of ‘IO Engage’ will also enable Somerset CCC to use unique content delivery capabilities, including in-venue messaging and engagement. The technology engagement solution will also be available on non-match Days, adding additional value to Conferencing & Events business. The contract is being executed in partnership with ITEC, a managed services provider and Skyfii reseller within the United Kingdom.Â

Sarah Trunks, Strategy Director at Somerset County Cricket Club, said that the management is delighted to be working with ITEC and the company is to deliver in-ground Wi-Fi to its members, supporters and visitors.

As the digital and technology worlds continue to advance, it is becoming increasingly crucial for businesses to collect and use data intelligently to ensure their marketing strategy is optimised, while providing customers with an outstanding experience. This is an exciting time for the Cooper Associates County Ground and the new technology will enhance the current match-day experience across all formats of cricket. The Ground has been transformed over the last ten years concerning its physical infrastructure, and this is the first key milestone on our digital journey which will ensure the Club remains one of the market leaders for both service and digital excellence on and off the pitch.

Mr Wayne Arthur, the Chief Executive Officer of Skyfii, shared that it is extremely pleasing to welcome Somerset County Cricket Club as the company’s inaugural client in the stadia vertical in the UK. With the deployment of the company’s services, integrated with ITEC’s Wi-Fi infrastructure, Somerset CCC will be one of the most advanced stadiums in the UK, setting new benchmarks in the sporting industry.

Now let us quickly have a look at the company’s stock performance and the return it has posted over the last few months. The stock is currently trading at a price of $0.15 and is trading up by 3.448% during the day’s trade, with a market capitalisation of ~$45.26 million. The counter opened the day at $0.15, and the same remained its day’s high. The stock has yielded a Year Till Date returns of -9.38% and posted returns of -19.44%, -21.62% & -6.45% over the past six months, three months & one-month period respectively. It had a 52-week high price of $0.23 and touched 52 weeks low of $0.125, with an average volume of 70,863 approximately.

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