Trump-Backed World Liberty Financial Expands Crypto Holdings: Will It Boost ETH?

January 21, 2025 05:39 PM AEDT | By Team Kalkine Media
 Trump-Backed World Liberty Financial Expands Crypto Holdings: Will It Boost ETH?
Image source: Shutterstock

Highlights

  • World Liberty Financial (WLF) purchases 4,563 ETH for US$15 million.
  • WLF's crypto portfolio surpasses US$180 million with significant ETH exposure.
  • Upcoming TRX acquisition could strengthen ties with Tron network and Justin Sun.

On January 19, World Liberty Financial (WLF), the crypto project tied to the Trump family, made a significant move by acquiring 4,563 Ether (ETH) tokens. This purchase, totaling about US$15 million (AU$24.3 million), occurred just one day before Donald Trump's inauguration ceremony, which could raise questions about the timing and intention behind this investment.

The move establishes World Liberty Financial (WLF) as one of the more substantial holders of ETH. The Ether tokens were acquired at an average price of US$3,287 (AU$5,309) each, bringing WLF’s total crypto holdings in ETH to roughly US$98 million (AU$158 million). According to Arkham Intelligence, WLF’s full portfolio is valued at an impressive US$181 million (AU$292 million), with ETH constituting over 55% of its total assets. This decision has certainly had an impact on ETH’s value, although the price experienced a brief rise before dropping again. At the time of writing, ETH sits at US$3,174 (AU$5,127), marking a decline of 3.62% from the prior day, highlighting the volatility of the market.

WLF's involvement in the crypto space doesn't stop with Ether, however. The company is reportedly preparing to acquire a significant amount of Tron (TRX) tokens in an effort to enhance its treasury. This strategy aligns with the growing ties between WLF and the Tron ecosystem. Justin Sun, the founder of Tron, has been a key advisor to WLF and is reportedly the largest individual holder of WLF’s WLFI token, with US$30 million (AU$48 million) invested. This strengthens the strategic connection between WLF’s crypto investments and the Tron (TRX) network.

WLF's ongoing treasury plans show a deepening commitment to the projects involved with the Tron ecosystem, as the firm continues to make significant investments in a range of tokens like AAVE and LINK. These investments were funded through a successful fundraising initiative where WLF raised US$90 million (AU$145 million) from the sale of its WLFI token.

Additionally, WLF’s growing connections with the Tron (TRX) ecosystem come at a notable time, as a Tron delegation is set to attend Trump’s inauguration, underscoring the importance of these relationships in the crypto venture's future plans.


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