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Highlights
The ASX All Ordinaries Index (ASX:XAO), representing a broad basket of Australian equities, includes oOh!Media Ltd (ASX:OML), a key player in the media and advertising sector. oOh!Media is engaged in the out-of-home advertising business, operating a diverse portfolio of assets across Australia and New Zealand.
Out-of-home advertising drives media sector uplift
Macquarie Group Ltd (ASX:MQG) released a research note highlighting developments in the Australian advertising market. According to the update, advertising expenditure has continued to expand across the current year, with specific reference to April showing a noticeable uptick due to political campaigns.
Among traditional advertising formats, out-of-home channels have shown a more stable and upward trajectory. This includes formats such as digital screens, billboards, posters, and transport media. The report noted that out-of-home advertising now occupies a greater share of the advertising market, gradually expanding its footprint.
oOh!Media benefits from structural momentum
oOh!Media Ltd (ASX:OML) has outpaced broader traditional media formats like print, radio, and free-to-air television. The company’s expansive network, consisting of thousands of digital and static locations, is positioned across both urban and regional areas, reaching a large proportion of metropolitan populations.
The latest insights from Macquarie reinforce that this segment of the market continues to demonstrate resilience. According to the update, out-of-home remains a key area within the broader advertising space, showing consistent year-on-year improvement.
Broader market outlook remains stable
While oOh!Media Ltd (ASX:OML) continues to exhibit stronger movement, other media companies on the ASX All Ordinaries Index have maintained a more neutral pace. Seven West Media Ltd (ASX:SWM), another participant in the media landscape, was also assessed in the same broker commentary. Macquarie's view remained steady regarding Seven West Media’s outlook in comparison.
Both companies are part of the (ASX:XAO) and reflect distinct paths within the broader advertising and media sector. With ongoing structural shifts in consumer and advertiser preferences, outdoor formats have gained traction over traditional screen or print-based channels.
Company update from recent AGM
oOh!Media Ltd (ASX:OML) held its annual general meeting where the company's chair addressed the evolving nature of the media industry. The remarks included a reaffirmation of the company’s strategic direction and its position within the growing out-of-home advertising landscape.
The chair emphasised the strength of the company’s network, describing it as the largest and most diversified across Australia and New Zealand. With visibility across numerous public and private spaces, the organisation reaches a vast portion of the population on a weekly basis.
The company acknowledged ongoing shifts in media consumption habits and stated that the business remains aligned with industry changes. While legacy formats face market challenges, out-of-home continues to expand in reach and relevance.
