AUS
NZ
UK
CA
USA
IND
Highlights
- Instant secures $28.3M in Series A funding, pushing valuation past $157M.
- Company rapidly scales to $1M monthly revenue with plans to triple growth.
- Expansion into North America with a stronger product suite on the horizon.
Sydney-based eCommerce retention marketing platform Instant has taken a significant leap forward, securing a $28.3 million (US$18 million) Series A funding round. The investment, led by Hummingbird Ventures and supported by Blackbird, TEN13, and Reinventure, pushes Instant’s valuation beyond $157 million (US$100 million). This funding positions the company as one of the most promising players in the eCommerce marketing space.
Remarkable Growth and Expansion
Instant has demonstrated impressive traction, reaching $1 million in annual recurring revenue (ARR) within just six months of expanding its product suite. Currently, the company is adding over $1 million in revenue each month and has ambitious plans to triple both revenue and workforce by the end of the year.
The fresh funding will be directed towards accelerating product development and enhancing self-service capabilities, particularly as Instant sets its sights on the North American market. The platform has evolved from a single marketing tool into a full-fledged solution used by major eCommerce brands, including July, Peppermayo, Fayt the Label, Toys R Us, STAX, and Ally Fashion.
A Market-Transforming Approach
Instant’s mission is to address a crucial challenge in eCommerce—turning site visitors into loyal customers. According to co-founder and CEO Liam Millward, "Ninety-eight percent of eCommerce visitors leave without making a purchase—most brands have no idea who they are. Instant changes that. By unlocking lost shoppers and converting them into loyal customers, Instant drives repeat revenue at scale."
This innovative approach has gained recognition from investors, with Blackbird principal Max Meyer highlighting Instant as "one of the fastest-growing products" in their portfolio. The strong backing reflects confidence in Instant’s ability to redefine automated marketing and customer retention for online businesses.
Strengthening Market Presence
This Series A funding marks Hummingbird Ventures’ first-ever investment in Australia, underscoring the global appeal of Instant’s technology. With its rapid revenue growth and a clear vision for expansion, the company is well-positioned to capitalize on the growing demand for data-driven customer retention solutions in the eCommerce sector.
As Instant moves forward, its focus remains on product innovation and global expansion, ensuring that more brands can tap into its cutting-edge technology to enhance customer engagement and drive sustained revenue growth.
