Betashares Eyes International Markets After Stellar Growth in 2024

December 30, 2024 12:00 AM AEDT | By Team Kalkine Media
 Betashares Eyes International Markets After Stellar Growth in 2024
Image source: shutterstock

Highlights

  • - Betashares recorded notable asset growth, reaching A$46 billion under management. 
  • - Expansion plans focus on Asia and enhancing ETF offerings globally. 
  • - Key initiatives include acquisitions and new platform development.

Betashares, a leading provider of exchange-traded funds (ETFs) in Australia, is setting its sights on international markets following an exceptional year in 2024. The company reported inflows of A$16 billion, elevating its total funds under management to A$46 billion. This milestone underscores its significant role in the Australian ETF landscape, where it now accounts for a third of every dollar invested. 

Co-founder Alex Vynokur attributes this remarkable growth to over a decade of commitment to expanding ETF offerings. With a robust presence among more than one million Australian investors and two-thirds of financial advisors, Betashares has firmly positioned itself as a key player in the sector. 

ETFs, known for their cost-effective structure and diverse asset exposure, continue to gain traction worldwide. In 2024 alone, global ETF investments surpassed US$1 trillion, taking the total assets in this category to approximately US$14 trillion. 

Betashares has also attracted significant international attention. Earlier this year, Singapore’s sovereign wealth fund, Temasek, acquired a minority stake in the company for A$300 million, valuing it at several billion dollars. This investment is set to drive product innovation and facilitate the company’s entry into new markets. 

Recent strategic moves include the launch of Betashares Direct, an investment platform aimed at simplifying access to ETFs, and the acquisition of a superannuation business from Bendigo and Adelaide Bank (ASX:BEN). These initiatives underscore Betashares’ commitment to diversifying its offerings and catering to a broader demographic. 

While the company sees potential growth opportunities within Asia, its approach to international expansion remains measured. According to Vynokur, the focus is on identifying and pursuing opportunities that align with the company’s long-term vision. “We’re definitely, very cautiously, studying opportunities outside of Australia … and that’s going to form part of our longer-term growth,” he stated. 

Domestically, Betashares continues to engage with younger audiences who are seeking alternatives to traditional property investments. Vynokur emphasized the importance of providing solutions that support smart financial decisions beyond the real estate market. 

Betashares’ steady growth and its plans to expand internationally highlight its ambition to maintain a leadership role in the evolving ETF market. Its strategic initiatives and deliberate approach to scaling reflect a commitment to sustainable growth in a competitive landscape.


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