Animoca Brands (ASX: AB1) partners with Lamborghini (BIT: AML) to develop digital assets.

August 09, 2024 11:04 AM AEST | By Team Kalkine Media

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Animoca Brands (ASX: AB1) partners with Lamborghini (BIT: AML) to develop digital assets. — Image source: shutterstock

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Headlines:

Strategic Partnership: Animoca Brands Corporation Ltd (ASX:AB1) has partnered with Automobili Lamborghini (BIT: AML) to develop innovative digital automotive assets, combining Animoca’s Web3 expertise with Lamborghini’s luxury brand appeal.

Exclusive Collaborators: Gravitaslabs and Animoca’s Motorverse are the exclusive partners in this venture. Motorverse offers a digital platform for collecting, trading, and engaging with digital vehicles, racing games, and motorsport culture.

Enhanced Brand Presence: Lamborghini will be promoted through Gravitaslabs’ interactive marketing platform, which leverages blockchain technology, NFTs, and gamified eCommerce to expand its Web3 audience and digital footprint.

Animoca Brands Corporation Ltd (ASX:AB1) has teamed up with Automobili Lamborghini (BIT: AML) to develop new digital automotive assets, blending their respective strengths in technology and luxury sports cars.

This partnership aims to harness Animoca Brands’ expertise in digital technologies and Web3 ecosystems alongside Lamborghini’s extensive fan base and prestigious reputation in the automotive industry.

Key Collaborators and Platforms
Gravitaslabs, a design and development studio, and Animoca Brands’ ecosystem Motorverse have been chosen as exclusive partners for this initiative. Motorverse is a platform dedicated to digital vehicles, racing games, and motorsport culture, offering a space for automobile enthusiasts and gamers to collect, trade, and engage with officially licensed digital vehicles.

Luxury Sports Car Icon
Lamborghini, a renowned name in luxury sports cars with a vast global following, will be promoted through Gravitaslabs. Gravitaslabs specializes in interactive marketing, leveraging blockchain technology, NFTs, and gamified eCommerce solutions to build Web3 audiences and enhance brand presence.

The collaboration will integrate Lamborghini’s iconic brand with Motorverse’s vibrant digital community, creating new opportunities for fans and collectors to interact with both digital and physical aspects of the automotive world.

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