Capilano’s ‘Pure Honey’ accused to be fake

  • Sep 04, 2018 AEST
  • Team Kalkine
Capilano’s ‘Pure Honey’ accused to be fake

Australia’s biggest honey producer Capilano Honey Limited (ASX: CZZ) gains traction after getting accused of selling fake honey. Recently conducted honey purity tests revealed that the Capilano’s honey which is claimed to be 100% pure is mixed with something other than nectar from bees.

In a joint investigation by Fairfax Media and ABC, it was found that almost half of the honey samples collected from Australian supermarket shelves are adulterated. The test was conducted by Germany’s Quality Service International lab which specializes in honey fraud detection.

By using Nuclear Magnetic Resonance (NMR) screening technique, the results revealed that 12 out of 28 samples failed “100%” honey purity test. Amid these revelations, the beekeeper Capilano’s ‘pure honey’ tagline just turned to dust. 

Along with the honey sold by IGA’s Black and Gold private label and ALDI’s Bramwell’s private label brands, Capilano’s Allowrie failed 100% purity test. The reports stated that six out of eight Capilano’s Allowrie branded Mixed blossom honey are adulterated.

But to the contrary, Capilano firmly denied the allegation of fake honey and criticized the methods employed to check the purity of the product.

It has also been heard that most of the adulterated honey was bulked with cheap syrups such as rice syrup and beet syrup. However, the revelations of dent in honey purity is likely to ignite a series of investigation by Federal Government as well as local and international regulators in the best interest of the consumers.

After getting accused of selling adulterated honey, Capilano’s stock dropped by $0.849% to $21.010 on 4 September 2018 (7:31 PM AEST).

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