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Highlights
Nicole Sheffield steps down from Wesfarmers’ OneDigital leadership
Leah Balter appointed as new Executive General Manager of OneDigital
Focus remains on strengthening digital capabilities including artificial intelligence
Wesfarmers (ASX:WES), a key constituent of the asx 200, has announced a leadership transition in its OneDigital division. The move marks a shift in the conglomerate’s ongoing digital and data strategy, which has been central to the group’s retail and services operations.
Leadership Transition at OneDigital
Nicole Sheffield has stepped down from her role as Managing Director of Wesfarmers’ OneDigital business. During her tenure, she was instrumental in building the group’s digital foundations and spearheading initiatives that enhanced customer connectivity and data-driven services.
Taking on the new leadership role is Leah Balter, who will serve as Executive General Manager of OneDigital. Her background within Wesfarmers’ divisions has positioned her to advance the digital transformation journey and integrate emerging technologies into the business model.
Contributions Under Sheffield
Under Sheffield’s guidance, OneDigital introduced programs designed to unify the customer experience across different Wesfarmers businesses. One of the key developments was the launch of the OnePass membership program, alongside a shared data platform that strengthened group-wide digital capabilities.
Her work set a foundation for the group to leverage advanced technology and cross-brand synergies, aligning Wesfarmers’ strategy with the evolving needs of retail and service industries.
Balter’s Experience and Future Role
Balter brings a strong background in digital and transformation leadership, having previously held the roles of Chief Information Officer and Chief Transformation Officer at Bunnings (ASX:WES). There she oversaw initiatives that improved supply chain integration and modernised digital platforms.
In her new role, Balter will report directly to the Wesfarmers group leadership. She is expected to accelerate projects related to data optimisation and the adoption of artificial intelligence, with an emphasis on efficiency and enhanced digital services.
Wesfarmers’ Digital Path Ahead
The appointment reflects Wesfarmers’ continued focus on building stronger technological capabilities. As the group expands its digital reach, OneDigital is set to remain a core part of its retail and services portfolio, driving innovation across businesses within the conglomerate.
The shift in leadership underscores the company’s emphasis on digital transformation as a key factor in shaping future strategies within its diverse business units across the Australian market.
Frequently Asked Questions
- Who is leading Wesfarmers’ OneDigital now?
Leah Balter has been appointed as Executive General Manager of OneDigital. - Which program was developed under Sheffield’s leadership?
The OnePass membership program was launched during her tenure. - Which index does Wesfarmers belong to?
Wesfarmers is listed on the asx 200 index.
