Apple Inc. (NYSE: AAPL) failed to meet the huge demand of its new version (i.e., iPhone XS or XS Max) of its flagship product in the retail stores. The customers have complained that even after ordering the product online, the retail stores were unable to serve them. The primary reason for this is the failure of the computer purchase systems. The customers who were supposed to get their phones, came out on the social media platform, Twitter, to report the issue. According to them, the customers have been waiting at the retail stores of Apple so that they can get their iPhone. They have already purchased their product, however, due to some issues reported in Apple’s systems they were encountered with problems.
In the process of ordering iPhones online, the customers have the option to select the mode of delivery. That is to say, they can opt for the direct delivery i.e. to their respective places or they can go out in the retail stores of Apple and collect from there. On the arrival of the customers, the already installed systems initiate the transactions. However, on the launch day, the systems suffered a bit of an issue. The customers have been waiting eagerly for their new iPhone version outside the retail store of the company. However, at some of the locations, the lines were not as big because they were allowing only those customers who have already ordered the product.
Although, this issue is temporary. Apple is habitual to this kind of behavior whenever the new version of the flagship product launches on a long weekend. However, the long queues could be shortened moving forward as the company disburses more products through the online platform.
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