Adveritas Limited’s Shares Rose Over 3% On ASX Post Announcement Of Integration Between TrafficGuard And Partnerize

  • Mar 25, 2019 AEDT
  • Team Kalkine
Adveritas Limited’s Shares Rose Over 3% On ASX Post Announcement Of Integration Between TrafficGuard And Partnerize

Adveritas Limited (ASX: AV1) is into the development and marketing of digital advertising. The company is into the creation of innovative software solutions which use big data to drive business performance. It has products including TrafficGuard software which is the first available software as a service and the cloud-based software NXUS.

The company today on 25 March 2019 announced the successful integration and partnership between TrafficGuard and global campaign management platform, Partnerize. A platform partnership such as this allows any business using the platform to easily find and activate TrafficGuard.

Many global brands including Emirates, Adidas, Expedia, Nike, use the Partnerize platform to run their affiliate marketing programs. The integration with Partnerize streamlines the time associated with the setup. The Partnerize sales team are well prepared to promote TrafficGuard to their global client base, incentivised by a revenue share agreement, after receiving training on the TrafficGuard value proposition. This initiative increases the existing marketing efforts and is expected to shorten the sales cycle for Partnerize prospects.

The co-founder and CEO of Partnerize, Mal Cowley said, as revenues from partner marketing continues to grow, the industry experts agree that the rates of fraud are growing significantly as well. With this new partnership with TrafficGuard, Partnerize can offer its many global brand clients an industry-leading fraud protection solution to help safeguard their important partnership revenues.

Additionally, with targeting brands and agencies direct, TrafficGuard is in discussions with other advertising technology platforms to pursue partnerships like this. The CEO of Adveritas Mathew Ratty said, that the company is delighted to be integrated with Partnerize to bring innovative fraud prevention to their clients. Discussions with additional potential partners are also in progress, which is an excellent opportunity for the company. Being chosen as the fraud prevention specialist that Partnerize is putting forward to its clients is a clear validation of the company’s solution, and they are looking forward to announcing first clients from this partnership.

The company in the recent past has announced that it has completed the integration of TrafficGuard with San Francisco based, customer data solution, Segment. Streamlining access to TrafficGuard’s fraud detection, Segment’s client base with over 19,000 clients will be able to easily send data from their app or website for real-time analysis by TrafficGuard. Integrations with platforms like Segment make it simple for a broad audience to find and use TrafficGuard.

The company has recently come up with its H1 performance for the period ended 31st December 2018. It has reported a continuing revenue from ordinary activities of $245,392. The loss from ordinary activities after tax has been reported as ~$2.41 million as compared to a loss of ~3.44 million in the prior corresponding period, a decrease of 25%.

On the price-performance front, the stock of Adveritas Limited is currently trading at $0.140 with ~3.704% rise during the day’s trade (AEST 02:04 PM) and with a market capitalization of ~$19.64 million. The stock has generated a negative YTD return of 3.57% however it generated a significant return of 211.74% over the past six months, with three months return at 3.85%. It had a 52-week high price of $0.150 and a 52-week low price of $0.033, with an average trading volume of ~390,303.


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