A flick through iflix, an Asian version of Netflix

4 min read | May 27, 2019 07:31 PM AEST | By Team Kalkine Media

Australia's one of the most successful entrepreneurs, in south-east Asia, Patrick Grove is trying to obtain an Australian Securities Exchange (ASX) listing for his streaming business service ‘iflix’, an Asia-focused TV shows and movies streaming platform, as soon as this year. iflix is an Asian version of media-services provider, Netflix, that was established to reach one billion customers within a decade.

Mr Patrick Grove is the co-founder and the current chairman of iflix. He stands at 105th position in Financial Review Rich List having a net worth of $885 million. Mr Grove had already established and listed online classified companies on the ASX over the previous decade including iCar Asia (ASX:ICQ), iProperty Group, and iBuy Group. The iProperty Group was sold to REA Group (ASX:REA) in 2016 for $751 million.

Headquartered in Los Gatos, California, Netflix has changed the way we watch TV. As per the official estimates, more than half of American households subscribe to a streaming service, and almost 35 million households have quit cable in the past decade. People are moving to streaming services like Netflix, and the billions are adding to stock market wealth with the downfall of cable.

The five technology giants, FAANG stocks including Facebook (FB), Apple (AAPL), Amazon (AMZN), Netflix (NFLX), and Google (GOOG) have delivered a YTD return of 33.4 per cent, 13.3 per cent, 14.4 per cent, 32.4 per cent and 7.95 per cent, respectively.

Below are some of the content partners for iflix:

iflix offers subscription video on demand in the same way Stan or Netflix does in Australia. The company defines itself as the world's leading entertainment service for developing markets. iflix targets consumers in Malaysia, Thailand, the Philippines, Indonesia, Saudi Arabia and Sri Lanka, among other countries.

Mr Grove does not see Netflix as a competitor as he describes iflix as hyper-local in price, language, content and distribution. He compares iflix’s typical price with the price of a pirated DVD.

The current Chief Executive Officer of iflix, Mr Mark Britt, opined that HBO, Netflix and Disney are products built for wealthy people who are quite sophisticated around payment mechanisms and for Apple owners. He further informed that iflix had delivered a 300 per cent growth in the last 12 months.

iflix has more than $400 million in backing from media giants like Hearst Group (United States), Sky TV (United Kingdom), and MNC. Recently, iflix entered into an agreement with Indonesia’s largest integrated media company, PT Media Nusantara Citra (MNC) under which there was an inclusion of up to 10,000 hours of MNC content in the iflix platform.

In 2017, iflix announced a 133 million US dollars capital raising led by a US-based television station owner and publisher ‘Hearst’, valuing iflix at more than $700 million. If iflix get listed on the ASX, it will be Mr Grove’s fifth Initial public offering (IPO) on the ASX. The listing could value the company at more than $1 billion.

Imitating Netflix, Mr Grove is planning to devote 50 per cent of iflix’s content budget on original productions. He believes that he is taking matters up a notch.

At the beginning of this month, iflix also partnered with a kid animation content creator and distributor, One Take Media Co (OTMC) to launch OTMC’s premium kids animated movies and series on iflix platform.


Disclaimer

This website is a service of Kalkine Media Pty. Ltd. A.C.N. 629 651 672. The website has been prepared for informational purposes only and is not intended to be used as a complete source of information on any particular company. Kalkine Media does not in any way endorse or recommend individuals, products or services that may be discussed on this site. Our publications are NOT a solicitation or recommendation to buy, sell or hold. We are neither licensed nor qualified to provide investment advice.


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Limited, Company No. 12643132 (Kalkine Media, we or us) and is available for personal and non-commercial use only. Kalkine Media is an appointed representative of Kalkine Limited, who is authorized and regulated by the FCA (FRN: 579414). The non-personalised advice given by Kalkine Media through its Content does not in any way endorse or recommend individuals, investment products or services suitable for your personal financial situation. You should discuss your portfolios and the risk tolerance level appropriate for your personal financial situation, with a qualified financial planner and/or adviser. No liability is accepted by Kalkine Media or Kalkine Limited and/or any of its employees/officers, for any investment loss, or any other loss or detriment experienced by you for any investment decision, whether consequent to, or in any way related to this Content, the provision of which is a regulated activity. Kalkine Media does not intend to exclude any liability which is not permitted to be excluded under applicable law or regulation. Some of the Content on this website may be sponsored/non-sponsored, as applicable. However, on the date of publication of any such Content, none of the employees and/or associates of Kalkine Media hold positions in any of the stocks covered by Kalkine Media through its Content. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music/video that may be used in the Content are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music or video used in the Content unless stated otherwise. The images/music/video that may be used in the Content are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated or was found to be necessary.


Sponsored Articles


Investing Ideas

Previous Next