Accent Group Limited (ASX:AX1) announces progressive re-opening plans for its store post witnessing an acceleration in digital sales.
- The Company’s digital sales have grown from an average of ~ $250,000 per day prior to stores closing in March, to between ~ $800,000 and $1.1 million per day for the last 2 weeks of April.
- Accent suggests that the digital business responded to the shift in consumer behaviour with targeted consumer content and offers to drive traffic and conversion.
- The Company has made the decision to progressively re-open all Group Stores with new safety protocols to comply with all Government directives.
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