AUS
NZ
UK
CA
USA
FRA
GER
ESP
ITA
NLD
PRT
SWE
GRC
IND
POL
BRA
ZAF
RUS
CHN
UAE
The market is expected to grow owing to the preference for alcoholic energy drinks as a substitute for alcohol as they have a limited amount of alcohol in them. Along with this increasing popularity of such drinks will create an opportunity for the market to grow at a significant rate.
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An alcoholic energy drink is a combination of alcohol and other stimulants generally caffeine which is believed to increase alertness and attentional performance. The majority of such drinks are packed in cans and bottles. Alcoholic energy drinks are healthier and tastier as compared to alcohol. It is also good for late-night parties as they don't let the consumer faint or get unconscious which reduces the chances of an accident. Generally, alcoholic energy drinks are available for both, teens and adults.
According to the National Library of Medicine, two third of energy drink consumers are from the age range of 13-35 years. In recent times, people are avoiding excess usage of caffeine as it is not health friendly and can cause several diseases which can hold up the alcoholic energy drinks market growth.
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The global energy drinks market is segmented on the basis of packaging, end-users, distribution channel, and region. Depending on the packaging, it is classified into cans and bottles. As per the end-users, the market is classified into adults and teens. According to the distribution channel, it is divided into hypermarkets/supermarkets, convenience stores, online retail, and others. Region-wise, the alcoholic energy drinks market share is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy. and the rest of Europe), Asia-Pacific (China, Japan, South Korea, Thailand, Australia, and rest of Asia-Pacific), and LAMEA (Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
Players operating in the global alcoholic energy drinks market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Amway, Arizona Beverages USA, LT Group, Monster, National Beverages Corp., Pepsi Co., Phusion Projects, Steelbrew, Suntory, and United Brands Beverages Innovation.
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