The esports industry enjoyed enormous growth in recent years. esports business ideally drive their revenue through selling tickets, sponsorships, partnerships etc. The large stadium level events like Intel Extreme Masters and Melbourne E-sports Open are becoming the major attraction for audiences. The consensus estimates that by 2020, the esports industry would be worth over US$1.4 billion by 2020.
Regarded as the world’s most advanced pure-play online esports tournament platform, it is one of the biggest global esports brands that brings the best players together to compete on the world’s biggest stages. Team Secret™ promotes marketing activities by providing advertising and promotional sponsorship, coaching, team development and support to players who compete in esports.
Team secret™, a leading global esports team, has a following of over two million on social media platforms. It offers two types of paid subscriptions:
- Triple Pass tier
- All Star Tier
Triple Pass Tier comprises access to three ticket ticketed tournaments per months whereas in All Stars tier, unlimited tournaments, a dedicated Discord channel and exclusive raffles are offered.
Recently Team Secret has launched the Tournaments series Branded Hub on Mogul which includes two tiers of paid subscription as a part of the series.
Esports Mogul Limited (ASX: ESH)
Esports Mogul Limited is engaged in the esports media and software business. The company owns and operates mogul.gg tournament platform which attracts various sports related parties. Under the Mogul platform, tournament organisers, community groups and influencers can run their own online events, monetise their audience and reduce the costs and time in event management.
Top-ranked Team Secret™ Launches Secret Branded Hub & Tournament Series
Esports Mogul Limited (ASX: ESH) has announced today that Team Secret™ is all set to launch their Branded Hub on Mogul which includes two tiers of exclusive paid subscriptions as part of their new tournament series.
Being a leading-ranked esports team in the world and in terms of title and prize winning, Team Secret™ competes across several popular esports games such as CS:GO, Fortnite, Rainbow Six, Dota 2 and Player Unknown’s Battlegrounds Mobile (PUBG Mobile).
The launch of Branded Hub will attract more than two million fans to Mogul’s platform. Secret Stars will be hosted via Branded Hub and will run for more than 12 months.
Cost of Subscriptions
The Secret Stars series will open in Europe and Southeast Asia and offers free membership option and two paid monthly subscriptions tiers. A subscriber can purchase first tier, ‘Triple Pass for US$4.50 which allows them to enter in three ticketed tournaments in a month and access to custom chat badge.
The second subscriptions, All-star, requires a subscriber to pay US$5.0 for the period of 30 days, in which the player can receive access to unlimited ticketing tournaments with some added features.
60 per cent of revenue received from paid subscription offerings would be kept with the company.
To know about the Mogul wallet, READ HERE.
ESH’s Strategic Partnership with the with Mineski Global
On 19 December 2019, ESH notified about a strategic partnership along with Mineski Global. A few highlights from the announcement-
- Mogul has entered a five-year strategic partnership with Mineski, which is the largest esports organisation in Southeast Asia
- The company will be the primary online platform for all the Mineski events in Southeast Asia
- Mineski will explore roll out Mogul’s Platform on franchised cybercafes across the region
- The partnership between the company and Mineski will target ~200 million video gamers in Southeast Asia
- The company will retain 50 per cent of the revenue earned through event, tournament and sponsorships
- Both companies will collaborate on the development of additional revenue streams
- Mineski expects to launch its Branded Hub and start joint marketing activities by the second quarter of 2020.
To read more about Mogul’s contract with MOLPay, READ HERE.
Stock Performance of Esports Mogul Limited
The stock of ESH last traded flat at $0.009 on ASX on 16 January 2020. The company has approximately 2.03 billion outstanding shares and a market cap of $18.28 million. The 52-week low and high value of the stock is $0.008 and $0.022, respectively. The stock has generated a negative return of 38.46 per cent in the last six months.
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