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RooLife Group Limited (ASX: RLG), offering fully-integrated digital marketing and customer acquisition services to clients for driving online sales of products and services in Australia and China, has announced strategic changes to its Board composition, whereby Mr Tim Allison has joined the Board as Non-Executive Director and Mr Evan Cross has stepped down from his role as Non-Executive Director, with the changes effective 3 February 2020.
While Mr Evan Cross bid adieu to the Company, he reflected upon RooLife’s rapid evolution over the last 12 months. “I believe the company is in a very exciting phase in its lifecycle. With increasing demands from my other professional commitments, I feel that now is the appropriate time to pass the baton to another experienced digital professional.”, quoted Mr Cross.
Good Read: Roolife Group Tapping Rising E-Commerce Opportunities In Australia And China
He will continue to be a shareholder in RooLife Group and is further looking forward to the Board and Executive management to work towards achieving strong revenue growth, assisted by the commercialisation of the Company’s hyper-personalisation AI capability and digital marketing services and e-Commerce solutions.
Mr Grant Pestell, the Chairman at RooLife Group, acknowledged Mr Cross for his contribution to the Company stating that he has been a highly-valued member of the Board and a great support since the Company’s inception. “We thank him for his assistance in helping manage the evolution of the business and technology to commercialisation. His contribution has been greatly appreciated and we wish him success in his future ventures,” he quoted.
At the same time, Mr Pestell welcomed Mr Allison on board, who brings an extensive digital and e-Commerce experience with a history of having successfully delivered online sales in China and other markets through south-east Asia.
Mr Tim Allison holds an MBA degree from MGSM, B.Com from Auckland University and is a graduate of the Australian Institute of Company Directors. Presently, he is the Chairman for CIC and Executive Director for Tec.Fit, a global SaaS focused cloud business. He was also the founding Chairman for a global consumer online company with global revenues of more than $ 350 million.
With a successful track record in commercialisation and scaling across a range of technology businesses, Mr Allison has worked across traditional retail and distribution to cutting-edge consumer technology in the online and mobile sectors.
It is evident that RooLife Group has selected Mr Allison based on his proven experience in growing export value and delivering strong operating results in international markets for technology businesses, including structuring, negotiating and managing joint ventures in China.
“I am excited by the opportunities in front of us as a business and delighted to be joining the Board at such an important time for the company. The opportunities to scale and drive growth are apparent, and I look forward to being an active part of that growth”, said Mr Allison.
RooLife Group is assisting businesses to sell directly to Chinese consumers and accept payment via the WeChat and Alipay mobile payments platforms. The recent leadership changes are well aligned with the Company’s ongoing strategy as it aims to better understand and connect with Chinese shoppers based on their profiles and purchasing behaviours.
For an eye over the company’s December 2019 Quarter, read - Roolife Reports 78% Revenue Growth For December 2019 Quarter And Expanding Business Partnerships
Stock Performance: With a market capitalisation of around AUD 10.9 million, the RLG stock closed the trading session at AUD 0.030, having zoomed up 3.13% midday on 3 February 2020.
