Lens Through Quantify Technology: A Global Leader In The Innovative Home Automation Market

Australian-based pioneer of Truly Intelligent Buildings technology, Quantify Technology Holdings Limited (ASX: QFY) uses Internet of Things (IoT) smart home technology to make lives better across homes, workplaces, and communities.

The company currently has three strategic priorities:

  1. To maximize sales nationally,
  2. To strengthen its platform, in order to offer a more complete solution.
  3. To secure distribution internationally.

Lately, the company has made significant progress in line with these strategic priorities.

Quantify Appointed West Australian Stocking Distributor

Progressing with its strategy of maximizing sales nationally, Quantify recently struck a four-year purchase deal with Fokused Pty Ltd under which Fokused has committed to an initial $250K stocking order in one year, establishing it as Quantify’s exclusive stockist for Western Australia.

The initial agreement signed between both the parties is for four years, with annual renewal based on mutual agreement, while standard termination clauses apply.

Fokused was established by highly experienced Mr. Mark Peterson, solely to be a promoter and exclusive stockist of Quantify Technology in Western Australia, while also leading Quantify partner, Limitless Automation – successful home automation business.

While commenting on the Agreement, Mr. Mark Peterson said:

 “They would expand their reach through personal visits to major multi-dwelling developers and electrical engineering consultants to inform and promote.”

Mr. Peterson has recently installed Quantify Technology’s solution at the award-winning Averna Homes Luxury Builder display home in Como. The company believes that his efforts will ramp up significantly to coincide with the airing of the 9Life renovation television program, Ready Set Reno, in January/ February 2020, which features Quantify Technology’s products.

Quantify Technology’s CEO Mr. Brett Savill commented:

 “Mark’s extensive smart home and sales experience means he is ideally placed to deliver significant sales in the WA market”

With the help of its sales representatives, Fokused will initially market directly to 30+ home automation companies in Western Australia as well as to electrical contractors, end-users, developers, architects and builders.

Integration with Google Assistant

On 28 October 2019, Quantify Technology announced that it has integrated the Google Assistant into its patented smart home products, placing Quantify in a good position to move forward.

With the help of Google’s robust platform, Quantify will be able to maximise its sales nationally and secure distribution internationally. Further, it will strengthen its platform, allowing the company to offer a more complete solution. Consequently, homeowners will now be able to use voice commands with Assistant-enabled devices to control their Quantify smart home solution.

As per the company’s update, it is to be noted that Google holds a 72 % share in Australia’s smart speaker market, ahead of Amazon with 15 %.

Mr. Brett Savill commented:

“This integration will put Quantify in good stead moving forward and allow them to maximise the sales Australia-wide, while offering an excellent selling point to potential distributors overseas”

MOU with Energy Trade

In order to offer a more complete solution, Quantify signed a Memorandum of Understanding (MOU) with Energy Trade Pty Ltd last month for the inclusion of the company’s products into Energy Trade’s sales. The initial term of the MOU is for six months, and standard termination clauses exist on both sides.

Energy Trade is an Australian owned and operated energy company which provides effective embedded energy solutions for the residential, commercial and industrial market, allowing residents and property owners to aggregate buying power in order to significantly reduce energy rates.

The inclusion of Quantify’s automated light control and power outlet devices will allow Energy Trade to deliver a differentiated offering to customers, aligning well with the company’s market leadership and strong focus on innovation.

Mr. Brett Savill commented:

“This partnership will allow Quantify to reach Energy Trade’s new and existing customers, thus helping them to increase the market share and maximise sales nationally”

Market Opportunity

As per Quantify, the Australian market consists of over 100,000 new apartments per annum and 9.5M homes that can be retrofitted on existing wiring with no modifications. Further, the global Internet of Things market is expected to grow to $457 billion by 2020, with a CAGR of 28.5%.

Going forward, the company’s main priority is to deliver shareholder value via commercialisation of Quantify’s technology both within Australia and international markets.

The Smart Building industry competitors offers solutions reliant on gateways, servers, and/or cloud dependent applications, while Quantify Technology’s framework simplifies the process by offering a serverless and gateway-less solution.

FY2020 Strategy

  • Increasing market share;
  • Growing Sales within Australia through its existing distribution agreement and with the support of targeted marketing;
  • Entering into international markets to expand its global footprint;
  • Continuing Research and Development to ensure that it remains at the forefront, as a global leader in the innovative home automation market.

QFY traded last at $0.004 with a market capitalisation of $7.46 million as on 7 November 2019.


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