On 11 March 2019, Adveritas Limited (ASX: AV1), a digital advertising and marketing company from the media and entertainment industry group has announced that it has completed the integration of TrafficGuard, with San Francisco based, customer data solution, Segment. With this integration and by streamlining access to TrafficGuard’s fraud detection, more than 19,000 clients will be able to easily send the data using their app or the website TrafficGuard’s real-time analysis.
19,000+ companies across 71 countries are using Segment. These companies belong to fast-growing businesses like Atlassian, Bonobos, and Instacart. Companies are also from some of the world’s largest organizations such as Levi’s, Intuit and Time. Segment helps in connecting the sources of customer data to marketing and analytics tools and support the businesses to gain deeper insight into their customer.
As per the announcement on 30 November 2018, it was identified as a strategic priority in the Strategy Update that the integration with the platform such as the Segment, the broad audience will be able to find and use TrafficGuard.
A statement was given by Co-Founder and CTO of Segment, Mr. Calvin French-Owen where he stated that in a time when both the cost and the concerns about online advertising fraud are increasing, the customers of Segment finds TrafficGuard to be very appealing. He also highlighted that in terms of Security & Fraud space, Segment is excited to provide a best-in-breed option to its customers.
Mathew Ratty, the CEO of Adveritas stated that the company is happy that they can provide another avenue for businesses who want to protect their advertising from fraud to access TrafficGuard. He also highlighted that for a better understanding of the audience, the businesses are investing heavily in the digital advertisement. These businesses are already using Segment. They also use other platforms like HasOffers for managing various advertising sources as well as campaigns. In this scenario, he believes that it makes strategic sense to have TrafficGuard that is easily accessible using tools and platforms which are already being used by the audience.
He also stated that this integration would create a significant opportunity for TrafficGuard, as it will help TrafficGuard in building a stronger advertising ecosystem as well as its visibility.
On 28 February 2019, the company announced the integration of TrafficGuard and HasOffers platform. The integration of these two platforms will simplify the access to real-time ad fraud mitigation, which will enable the ad networks and the brands can make an investment as well as scale their online advertising efforts. This integration of the two platforms is a major step of the company towards meeting the strategic priorities of the company for commercializing TrafficGuard.
In the previous six months, the stock has generated a return of 207.89%. By the end of the trading period on 11 March 2019, the shares of Adveritas traded flat on ASX as compared to its previous trading day’s closing price. The closing price of the shares of AV1 was A$0.120. The company has a market capitalization of A$17.45 million with approximately 145.45 million outstanding shares.
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