Amazon To Roll Out New Subscription Service In Australia


Amazon Inc. (NASDAQ: AMZN) has recently come out with the trends report focusing on the progress that the company has managed to witness in the short span of time. As per the report, the company has witnessed strong response from the Australian customers. The report stated that the people in Australia are very much concerned when it comes to the self-care. After going through the report published by the company, it would not be wrong to say that the company has been making enhanced efforts to please the Australian customers. The company has increased their products categories and have added some new categories as well. As per the report published by the company, there has been an association between Amazon as well as variety of brands benefiting the customers. [optin-monster-shortcode id=”swikrbu1d9j9aq0o4cko”]

The report published by the company also suggested that the customers have managed to take the advantages of the deals which were available and, as a result, they have come up with another fulfilment centre so that the demands can be addressed. This fulfilment centre has come up in Australia, Sydney. Also, not so long ago, the company rolled its category named Pantry Food and Drinks. As a result of this new category which has been rolled out recently, the people in Australia would now be able to get the range of pantry items. The customers would be getting these items from more than four hundred international as well as local brands of the grocery. The company is having plans to roll out services in Australia which would lead to increase in the share with respect to the grocery and food market which is present in Australia. The new service would be for the goods which are frequently purchased. In fact, the new service comes under the umbrella of ‘subscribe and save’ feature with discounted aspects. This service is quite popular overseas and with this being introduced in Australia will pave another level of challenge for domestic players including Woolworths and Coles.

The company has also allowed the Australians to get Alexa as well as 3 devices in which Alexa is enabled. The names of these 3 devices are:

  • Amazon Echo
  • Echo Plus
  • Echo Dot

Mr. Rocco Braeuniger, who happens to be the country manager of Amazon Australia, stated that the response to the company from the Australian customers has been significant. He also stated that its just the beginning which reflects that the company is expected to witness strong growth moving forward. Earlier, the company’s country manager of Australia had stated that they are presently aimed towards increasing the services for the customers in Australia. The product range which have been rolled out by the Amazon would also be able to address the health food trend which is currently being witnessing favourable momentum in the Australia.

On December 12, 2018, the stock price of Amazon closed at US$1,663.54 per share and the stock had risen US$20.30 per share or 1.24%.


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