engage:BDR Limited (ASX: EN1) is an advertising company and it recently informed the market about its progressive approach to digital advertising. The company revealed that it is actively working with well-known social media expert Mr. Dan Fleyshman, who has been serving as the company’s adviser for almost 8 years.
The veteran social media guru- Mr. Fleyshman became the youngest IPO maker in history at the age of 23. His trademark brand, “Who’s Your Daddy,” successfully obtained a $9.5 million license deal with STARTER apparel that put his clothes into major department stores within a few years founding.
In a recent interview with the EN1’s CEO Mr. Ted Dhanik, Mr. Fleyshman told that online digital influencers with around 50k-100k followers have the ability to gain strong market attention with their audiences than more famous A-list online celebs with over 1 million followers. This is mainly due to the “care factor” that underpins why users watch and follow particular people online.
He claimed that most influencers only have about 1-3 percent engagement rates, as compared to some of the Company’s influencers that reach 36+ % engagement. Mr. Dan Fleyshman also mentioned that, the instantaneous nature of social media allows the companies to view ad campaign results right away. According to him although some social media celebs have small audiences, they are able to make those audiences into higher sales as their viewers are more dedicated to their content and more likely to become repeat customers. Most importantly, Fleyshman pinpoints self-serve platforms as a vital tool to effectively connect influencers and brands and drive positive campaign results.
Mr. Dan Fleyshman’s extensive market insight and years of experience continue to be highly valuable to the Company following the IPO last December. Mr. Fleyshman reaffirms the value, efficiency, and fast results that come with using influencer marketing strategies and the efficiency of self-serve platforms.
In the first half of FY 2018, the Non-Programmatic Revenue of engage:BDR Limited declined from 45% of total revenue in 1H 2017 to 12.5 percent in 1H 2018. The decrease in the revenue was expected by the company and it is considered as a positive outcome, as it means that programmatic is becoming the dominant revenue source for the Company and industry. The Company’s revenues from programmatic display and video ad sales increased by 28% in 1H 2018, as compared to the first half of FY 2019. The company is not having a single sales person and the revenues of the company are entirely generated by software and by reducing payroll and related sales commissions, and the company’s programmatic technology greatly increases the Company’s net margin. The operating expenses of the company are expected to decrease by approximately $6 million in FY 2018 as compared to FY 2017.
In the last three months the share price of the company decreased by 39.80 percent as on 23 October 2018. EN1’s shares traded at $0.060 (up 1.695%) with a market capitalization of $16.84 million as on 24 October 2018.
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