AUS
NZ
UK
CA
USA
IND
Highlights
- Q4 2024 Revenue: $315 million, up 50% year-over-year (Y/Y).
- Full-Year 2024 Revenue: Surpassed $1 billion, growing 38% Y/Y.
- Customer Growth: 527 scaled customers (+17% Y/Y), 148 super-scaled customers (+13% Y/Y).
- Rising ARPU: Scaled customer ARPU hit $577,000 (+27% Y/Y), while super-scaled customer ARPU reached $1.73 million (+31% Y/Y).
- 2025 Guidance: Revenue expected to grow 23%–24%, with Adjusted EBITDA climbing 32%–33%.
- 2028 Vision: Revenue target of $2.1 billion, with an Adjusted EBITDA margin of 25%.
Zeta Global (NYSE:ZETA), the AI-powered marketing cloud, delivered standout financial results for Q4 and the full year 2024, driven by customer growth and increasing platform adoption. The company’s total revenue reached $315 million in Q4, a 50% year-over-year (Y/Y) increase, while annual revenue crossed the $1 billion milestone, growing 38% Y/Y.
David A. Steinberg, Zeta’s Co-Founder, Chairman, and CEO, celebrated the results:
“We’ve hit key growth milestones and continue to see strong demand for our AI-driven solutions. Our focus on scaling customers and deepening platform engagement positions us for sustained long-term success.”
Customer Base Expands, ARPU Soars
Zeta’s customer acquisition strategy paid off, with the number of scaled customers rising to 527 (up from 452 a year ago), while super-scaled customers increased to 148 (up from 131).
Revenue per customer also jumped:
- Scaled Customer ARPU: $577,000 (+27% Y/Y)
- Super-Scaled Customer ARPU: $1.73 million (+31% Y/Y)
Zeta’s direct platform revenue — the core of its AI marketing offering — accounted for 74% of Q4 revenue, up from 70% in Q3.
Steady Retention and Platform Stickiness
The company’s Net Revenue Retention (NRR), a measure of existing customer growth, hit 114% for 2024, up from 111% in 2023. This indicates that not only is Zeta keeping its customers, but they’re spending more over time as they deepen their use of the platform.
2025 OutlookZeta is forecasting continued robust growth in 2025:
- Q1 2025 Revenue: $253–$255 million (+30%–31% Y/Y)
- Full-Year 2025 Revenue: $1.235–$1.245 billion (+23%–24% Y/Y)
- Adjusted EBITDA: $255.5–$257.5 million (+32%–33% Y/Y)
- Free Cash Flow: $127.5–$131.5 million
The company expects EBITDA margins to rise to 20.5%–20.8%, signaling improved profitability even as it invests in growth initiatives.
Bold Long-Term Vision for 2028
Zeta is aiming high with its 2028 financial targets:
- Revenue: At least $2.1 billion (implying a 20% organic CAGR)
- Adjusted EBITDA: At least $525 million (25% margin)
- Free Cash Flow: At least $340 million (16% margin, with 65% EBITDA conversion)
If achieved, these targets would solidify Zeta as a dominant force in the AI-driven marketing space, with a highly scalable, cash-generating business model.
What’s Driving Zeta’s Growth?
The company’s success comes from its powerful AI marketing platform, which helps brands personalize customer interactions at scale. By continuously enhancing its tech stack and expanding its data capabilities, Zeta is winning over larger clients and driving higher spending across its platform.
