When one walks into a grocery store or a shopping mall, the act of purchasing any good or availing any service is underpinned by its utility or functionality value. Textbooks on finance or economics have pages dedicated to the concept of utility. The explanation is simple – markets are shaped by demand and supply forces; demand is backed by consumption, and consumption emanates from utility. However, sophisticated marketing techniques can trigger the demand (not consumption) for a good or service that may have no utility. In this week’s Beyond Just Money we evaluate whether the cryptocurrency realm is undergoing the same or not?

Welcome to Beyond Just Money by Kalkine Media, an independent global media house and investor relations group. Please note that this podcast is for information purposes only. It is not a solicitation or recommendation to buy, sell or hold the stocks of any company(s) or engage in any investment activity, under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform.