Jason Bull to be the new COO of Vital Limited, will retain charge as CFO


  • Jason Bull to be the new Chief Operating Officer from February 1.
  • He will be in charge of taking the Company to the next level of development, wherein it needs to operate in a more cost-effective manner.
  • He retains his CFO functions as well.

Wellington-based Vital Limited (NZX: VTL) announced on January 27 that Jason Bull, the present Chief Financial Officer (CFO), would take over the position of Chief Operating Officer (COO) of the company effective 1 February 2021.

However, Bull will retain his CFO’s  functions as well. 

Also Read: VTL Successfully Completes $125 million Placement

COO to revamp and oversee operations

The role transition was made as the Company, which operates in Wireless Telecommunications Services space, is moving to the next stage of development.

CEO, Andrew Miller, while announcing the new position said that the Company needed to focus on how it delivered growth and new services. He said the Company was at a stage where it needed to ensure that the company operated in an efficient and a cost-effective way.

So far, Vital has focused on debt reduction, rollout of new digital network, and redesign of Wellington’s fibre network. It worked on raising capital and the recruitment of main personnel.

The Company has also set a goal towards working for better customer satisfaction.

While defining his role for the Company, the announcement spelled out that COO would be responsible for maximizing the Company’s operations and work towards customer satisfaction. He will oversee all day-to-day operations and support the business to enable the Company to efficiently execute its strategies.

The role will also include understanding the churn and the long-term goals of the Company.  

On the announcement, the stock was trading up by 2.74% at NZ$0.750 at the close of the trading session on January 27, 2021.


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