WISE MARKETER GROUP ENTERS INTO STRATEGIC PARTNERSHIP WITH CMO COUNCIL

November 06, 2024 12:15 AM AEDT | By EIN Presswire
 WISE MARKETER GROUP ENTERS INTO STRATEGIC PARTNERSHIP WITH CMO COUNCIL
Image source: EIN Presswire

Members benefit from insightful, practitioner-based content, cost savings on educational opportunities, and an extensive thought leadership content library TORONTO, ON, CANADA, November 5, 2024 /EINPresswire.com/ -- Wise Marketer Group (WMG) today announced a strategic partnership with the Chief Marketing Officer (CMO) Council that will provide its members and audiences with many exciting benefits, including access to expanded content, education programs and exclusive cost-saving opportunities.

Wise Marketer Group was formed in 2017 with the acquisition of The Wise Marketer™, the premier digital publication for customer loyalty, customer engagement, and customer-centric marketing. That same year, the Loyalty Academy™ was founded as the first global source of independently produced loyalty education for this industry, and established the Certified Loyalty Marketing Professional™ (CLMP™) certification as the standard for globally recognized, comprehensive, industry-relevant designation.

The Chief Marketing Officer (CMO) Council, established in 2001, is a peer-powered network of more than 16,000 chief marketing executives in 10,000 companies across 120 countries. Membership requires demonstration of marketing expertise, a proven track record of accomplishment, and leadership in marketing innovation and digital transformation.

Bill Hanifin, CEO Wise Marketer Group, says “Data-driven, customer centric marketing is a C-Suite conversation today. The focus of Wise Marketer Group continues to broaden in recognition of the intersection of brand and customer loyalty, so the partnership with The CMO Council is perfectly timed and highly valuable. This partnership will serve the CMO Council community with research, content, and educational resources, creating a unique and powerful asset to benefit executives.”

CMO Council founder and CEO, Donovan Neale May, says that the partnership with Wise Marketer, given the alignment of both organisations, is going to benefit both members and content consumers alike. “The CMO Council is constantly looking to share, extend and build upon its unmatched marketing intellectual capital and resources and this collaborative partnership will open up a wide new expanse of opportunities for marketers looking to level-up. We are very excited about the new benefits our community will have access to from our expanded partnership.”


For global coverage of customer engagement and loyalty read: www.TheWiseMarketer.com
For global loyalty education you can learn more at: www.LoyaltyAcademy.org



About the Wise Marketer Group
Wise Marketer Group (WMG) is an education, advisory, and media company serving as the trusted steward and advocate for the global customer loyalty marketing industry. WMG publishes TheWiseMarketer.com (TWM) as the global source of timely, authoritative and well-informed content featuring news, research, and insights. TWM is known as the Global Voice of Customer Loyalty, having served the industry for over 15 years.

Loyalty Academy™ (loyaltyacademy.org) is owned and operated by WMG, providing a proprietary, practitioner-based, globally recognized loyalty marketing education curriculum through digital and in-person learning formats. The Loyalty Academy™ is the only source for earning the Certified Loyalty Marketing Professional™ (CLMP™) designation.

WMG Advisory & Research provides services to brands and providers in the loyalty industry through a trusted advisor approach, delivering executive and operational business consultation, market research and insights, partnership and vendor evaluation, employee recruitment, and M&A discovery.

For more information, visit https://thewisemarketer.com/ and https://loyaltyacademy.org/.

About CMO Council
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000-plus members control approximately $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 65,000 global executives in more than 110 countries covering multiple industries, segments and markets.

For more information, visit: www.cmocouncil.org.

Aaron Dauphinee
Wise Marketer Group
+1 416-553-7181
email us here
Visit us on social media:
LinkedIn
Other

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.
This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.


AU_advertise

Advertise your brand on Kalkine Media

Sponsored Articles


Investing Ideas

Previous Next
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.