AUS
NZ
UK
CA
USA
FRA
GER
ESP
ITA
NLD
PRT
SWE
GRC
IND
POL
BRA
ZAF
RUS
CHN
UAE
The Precision Nutrition Market Size was valued at USD 6.78 Billion in 2024 and is projected to grow significantly, reaching approximately USD 22.82 Billion by 2032, with a compound annual growth rate (CAGR) of 16.38% from 2025 to 2032.
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Latest Developments:
In September 2024, InsideTracker introduced Nutrition DeepDive, an innovative app designed to align nutrition with personalized health goals. This advanced tool links dietary intake covering food, drinks, and supplements to key health markers by integrating data from blood biomarkers, genetic analysis, and fitness tracking devices.
In November 2023, Viome Life Sciences completed the acquisition of digital wellness firm Naring Health to expand its personalized medicine offerings. This acquisition gives Viome access to valuable clinical and molecular data, reinforcing its commitment to developing tailored health solutions.
Regional Outlook: Global Momentum, Local Impact
North America
North America, particularly the United States, holds the lion’s share of the market. This dominance is driven by the region’s early adoption of cutting-edge healthcare technologies, coupled with the rising prevalence of chronic diseases like obesity and diabetes. Consumer demand for personalized supplements and nutrition tracking apps is growing fast, with many Americans willing to invest in diagnostics and subscription-based nutrition services.
Europe
Europe follows closely, especially countries like Germany, the UK, and the Netherlands. Government focus on preventive care and nutrition education is creating a favorable environment. Several startups are emerging across the continent, focusing on gut health, food sensitivity testing, and AI-driven dietary coaching.
Asia-Pacific
Asia-Pacific is quickly catching up. Countries like Japan, South Korea, China, and India are witnessing a growing awareness of gut health, nutrigenomics, and functional foods. Japan, in particular, is embracing precision nutrition as part of its aging population’s healthcare strategy, aiming to improve quality of life through dietary interventions.
Competitive Landscape: Who's Leading the Charge?
Viome Life Sciences
Thorne HealthTech
Habit
DayTwo
Nutrigenomix
InsideTracker
Care/of
Persona Nutrition
Xcode Life
23andMe
Market Segmentation:
By Technology: Metabolomics, Genomics, Transcriptomics, Proteomics
By Platform Type: Genetic Testing, Biomarker Analysis, Digital Health Platforms, Others
By Application: Disease Management, General Health & Wellness, Weight Management, Others
By End-user: Fitness and Wellness Centers, Hospitals and Clinics, Diagnostic Labs, Individuals, Others
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What’s Driving the Market?
Several trends are fueling market growth:
Rising chronic conditions: Diabetes, obesity, cardiovascular disease many are linked to poor nutrition. Precision nutrition offers targeted prevention.
Technological advancement: Affordable DNA sequencing and wearable tech make personalized health insights accessible.
Shifting consumer behavior: People want sustainable, functional, and convenient solutions tailored to them, not generic advice.
Holistic wellness movement: Mental and physical health are being seen as interconnected, with nutrition playing a central role.
Latest News of USA
In 2025, one of the major headlines from the U.S. precision nutrition market involves large-scale partnerships between healthcare providers and tech firms. A leading health insurance company has begun offering discounted premiums to users who adopt precision nutrition plans verified through connected health apps.
Additionally, multiple universities, including Stanford and Harvard, have launched new research labs focused exclusively on nutritional genomics and AI-driven health prediction. These initiatives aim to bring scientific rigor to the still-emerging sector of personalized nutrition and make interventions more clinically reliable.
One exciting development is the integration of continuous glucose monitoring (CGM) devices with custom meal planning apps. These innovations allow users to track their blood sugar responses in real-time and adjust their diet accordingly. U.S. consumers have responded with enthusiasm, especially those managing prediabetes or seeking weight loss through metabolic awareness.
Latest News of Japan
Japan is taking a culturally unique approach to precision nutrition by blending traditional food science with modern genomics. In 2025, Japanese researchers unveiled a pilot program in Tokyo that provides DNA-based meal plans for elderly citizens. The project is backed by the Ministry of Health and aims to combat age-related diseases through personalized food recommendations.
In another noteworthy development, a well-known Japanese convenience store chain has started offering “smart bento boxes” designed based on popular nutrigenomic profiles. These ready-to-eat meals cater to individuals with specific nutritional needs, such as high omega-3, anti-inflammatory properties, or low-carb for glucose control.
Japan is actively investing in digital health education to facilitate and strengthen this transformation. Universities are offering courses in nutrigenetics and precision health, training a new generation of dietitians and researchers ready to lead the way in Asia.
Conclusion
The Precision Nutrition Market is more than a trend it’s a shift in how we understand and manage health. With strong growth potential, cross-industry collaboration, and increasing public interest, this sector is set to redefine wellness on an individual level. From DNA kits on your doorstep to AI-powered meal suggestions, the age of personalized nutrition is here.
As innovation continues across the U.S., Japan, and beyond, precision nutrition will likely become a cornerstone of both clinical practice and everyday living, offering not just better health but better lives.
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Sai Kiran
DataM Intelligence 4Market Research
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