Grid Endless Aisle Powers Feridras Kiosks in Italy

October 12, 2023 11:43 PM AEDT | By Cision

Grid Endless Aisle Powers Feridras Kiosks in Italy — Image source: Kalkine Media

Recent News

Bernstein upgrades Cava as it sees market overlooking its long-term gr...

Momentum Builds Towards Historic Dakar 2026 YOG

Citi cuts Texas Roadhouse stock rating on traffic slowdown, beef cost...

Fubo shares dip on reported DOJ probe into Disney deal

STOCKHOLM, Oct. 12, 2023 /PRNewswire/ -- OmboriGrid, in collaboration with ITAB Shop Concept, have developed a customized version of their Grid Endless Aisle solution for Feridras kiosks in DIY and home improvement stores in Italy.

Feridras manufactures a wide range of bathroom furniture and accessories, which they sell via resellers throughout Italy. The company's product range is extensive, and it is not possible for any reseller to carry all the different Feridras products and variants. They wanted a solution that allowed them to showcase their entire offering, including items not currently available in-store.

To meet this need, OmboriGrid and ITAB designed a Feridras kiosk that displays every SKU the manufacturer offers. If the item they want is unavailable in the store, customers can browse product lines such as bathtubs, cabinets, sinks, showers, taps, laundry baskets and waste bins, and find the exact model, size and color they want. They can then place an order for delivery to their home or to the store, which is then sent directly to Feridras for fulfilment.

The kiosk was piloted at Feridras headquarters in Nola, Naples. Resellers were invited to test the kiosk and ordering process and see how it can help customers find the products they want, and increase revenue for the resellers. So far, eight resellers have chosen to install the kiosks, and deployment will continue to other reseller's stores through the rest of the year.

"This is a new use case for Grid," commented Andreas Hassellöf, CEO of OmboriGrid. "Our clients are usually retailers who are in the process of store digitalization. This is the first time we've developed a product for a manufacturer, so that they can help their resellers to engage with customers and increase sales."

CONTACT:

Andreas Hassellöf, CEO, OmboriGrid AB (publ), +46 8 720 25 00, [email protected]

Stefania Fregnani, Customer Service Specialist, ITAB Italy, +39 335 6987215, [email protected]

Raffaele Cozzolino, Commercial Director, Feridras, +39 081 5116321

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.