First Sino-Australian Cross-Border E-Commerce Development Conference Concludes Successfully in Sydney; Witsbb Wins Star of the Year Award

September 23, 2024 04:03 PM AEST | By Cision

First Sino-Australian Cross-Border E-Commerce Development Conference Concludes Successfully in Sydney; Witsbb Wins Star of the Year Award — Image source: Kalkine Media

Recent News

Attractive ASX Dividend Shares to Watch

Diversify Your Portfolio with Positive ASX Shares

5 Must-Watch Developments on the ASX 200 This Monday

Exploring Telstra Group Ltd (ASX: TLS) as a Top ASX Blue Chip Share

SYDNEY, Sept. 23, 2024 /PRNewswire/ -- On September 9, the first Sino-Australian Cross-Border E-Commerce Development Summit, hosted by Douyin Global Shopping and co-organized by the Australian Trade and Investment Commission (Austrade) and the Australia China Business Council (ACBC), was grandly inaugurated in Sydney. The summit, themed "Unlimited Evolution, Embarking on a New Journey Together," featured the Australian brand Witsbb as a representative. At the summit, Witsbb shared how an Australian brand can leverage the Douyin platform to deepen its connection with Chinese consumers, achieving dual growth in brand presence and sales.

As is well known, dietary supplements produced in Australia are renowned globally for their rigor and quality, and Witsbb is one of the representative brands in this regard. At the event, the annual brand awards were announced, with Witsbb, EZZ, and Swisse receiving the "Star of the Year Award" for their outstanding innovations in the health sector.

Caption:Witsbb Honored with the Star of the Year Award at the Summit

At the event, Witsbb shared the brand's growth journey in the Chinese market. From joining the Douyin Global Shopping platform to consistently ranking as the top infant nutrition brand on Douyin, and then setting new sales records in the infant nutrition industry, Witsbb demonstrated its keen market insight and outstanding innovation capabilities.

After entering the Chinese market, Witsbb was the first to introduce the concept of "allergy-free" formulas. In recent years, the number of sensitive babies worldwide has been continuously increasing, leading to more stringent nutritional requirements. As a result, the Witsbb brand has upgraded from excluding the eight major allergens to excluding 29 allergens, aiming to make their product formulas even purer. Benefiting from the high-quality content and traffic of Chinese cross-border e-commerce platforms, the brand has strengthened its interactions with Chinese consumers, accelerating the dual growth in brand presence and sales.

"From the research and development side, we uphold the strictest standards to make our product formulas even purer, providing more reassuring and effective nutritional supplement solutions for more babies. However, for good products to reach consumers faster, a strong traffic entry point is essential. The development of China's cross-border e-commerce channels has become increasingly robust, benefiting not just the Witsbb brand, but heralding good news for thousands of cross-border brands entering the Chinese market," said Sid, the International Market Manager for Witsbb.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.