DirectAsia Insurance is certified as a Great Place to Work® achieving 82% employee satisfaction, far surpassing industry benchmark

SINGAPORE, Dec. 16, 2024 /PRNewswire/ -- DirectAsia Insurance has earned the prestigious Great Place to Work Certification^TM, recognising its dedication to creating a supportive, inclusive workplace and culture where employees thrive.

Employee voices at the heart of the recognition

This certification is backed by the voices of its employees, who achieved an outstanding 82% satisfaction score in an anonymous survey – well above the Singapore benchmark of 49%. This remarkable result reflects the commitment DirectAsia has in fostering a successful people-first culture where employees feel valued, respected, and inspired. It showcases a unified effort by employees and leadership to achieve workplace excellence for the Singapore and Bangkok, Thailand based teams. Such a standout achievement positions DirectAsia as a leader in redefining workplace culture in the insurance industry.

"This recognition isn't just about being a great workplace," said Ronnie Brown, Singapore General Manager and Group CTO of DirectAsia Insurance. "It's a testament to how a thriving employee culture leads to outstanding business outcomes. When our people thrive, they create better experiences for our customers, further solidifying our reputation as a trusted insurance provider."

Building exceptional employee experiences

DirectAsia is committed to its employees. This is demonstrated through several impactful initiatives:

• Wellness programs that support and prioritise team members' mental and physical well-being.
• Regular Personal and Leadership development to equip employees with vital tools and leadership training.
• Inclusive growth opportunities for personal and professional advancement.
• Recognition programs highlighting achievements through peer and leadership acknowledgment.

"Our core values - Bold, Bright, and Direct - are at the heart of everything we do," said Daphne Soh, Group Chief Human Resources Officer of DirectAsia Insurance. "This certificate affirms our dedication to creating a flourishing and engaged workforce. We're excited to continue building a stronger, more dynamic workplace."

• Bold: Encouraging innovation, accountability and confidence.
• Bright: Promoting positivity and creativity and approaching challenges with energy and focus.
• Direct: Prioritising transparent communication and respectful interactions as key drivers to connection, teamwork and trust.

Paving the way for the future

The Great Place to Work Certification^TM is a proud milestone, which DirectAsia sees as the start of a continuous journey to enhance its workplace culture. Soh added, "By prioritising employee support and empowerment, DirectAsia ensures its teams remain inspired to drive success for employees and customers alike."

About DirectAsia Insurance

Founded in 2010, DirectAsia Insurance is a trusted provider of car, motorcycle and travel insurance in Singapore. As part of the Hiscox Group, a global leader in specialist insurance, DirectAsia is driven by its brand purpose: to deliver flexible, affordable, and hassle-free insurance, giving Singaporeans the confidence to embrace life's possibilities. By simplifying insurance, DirectAsia ensures customers can focus on what truly matters most.

For further information please contact: 

Oliver Mallich
Head of Marketing and Partnerships
DirectAsia Insurance Singapore
[email protected]