Brandwatch Expands TikTok Partnership with Powerful New Integration

March 03, 2025 10:00 AM EST | By Cision
 Brandwatch Expands TikTok Partnership with Powerful New Integration
Image source: Kalkine Media

TikTok Mentions API unlocks powerful insights and smarter brand management on one of the world's most influential entertainment platforms.  

CHICAGO, March 3, 2025 /PRNewswire/ -- Brandwatch, the leading social media management and consumer intelligence suite, is excited to announce the integration of Brandwatch Consumer Intelligence with the TikTok Mentions API, further strengthening its partnership with one of the world's fastest-growing digital platforms. With this new integration, Brandwatch becomes one of the first platforms to provide powerful insights into TikTok conversations, empowering marketers to manage their presence, track brand mentions, and optimize campaigns with AI-powered intelligence. 

A New Era of TikTok Brand Management
As an official TikTok Marketing Partner, Brandwatch provides brands with valuable insights from a platform with over 170 million active monthly users. The Mentions API delivers data on posts and comments that specifically @mention a brand handle and are gaining traction, enabling marketers to:

  • Monitor and analyze brand mentions using TikTok insights.
  • Uncover key trends shaping the TikTok landscape.
  • Enhance campaign strategies with AI-powered tools, such as Iris trend detection and AI-powered sentiment analysis. 
  • Engage with communities more effectively on one of the world's most dynamic platforms. 

A Trusted TikTok Partner  
Since 2022, Brandwatch has been a trusted TikTok Marketing Partner, delivering compliant and reliable access to TikTok insights and tools. By playing a pivotal role in beta testing and refining the Mentions API, Brandwatch ensures brands have access to the most valuable and actionable insights, all while maintaining TikTok's strict compliance standards.

Generative AI Powered Insights for Faster, Smarter Decisions    
Brandwatch leverages cutting-edge AI tools, including Iris peak detection and AI-driven conversation summaries, to transform TikTok data into actionable intelligence. This means brands can quickly identify trending moments, measure campaign impact, and react quickly to fast moving cultural moments. 

"We're incredibly excited to launch our new integration with TikTok's Mentions API," says Channing Ferrer, Global President of Brandwatch. "TikTok is an unparalleled source of inspiration and insight for brands and marketers, offering a dynamic space where creativity, culture, and commerce collide. This partnership allows brands to tap into TikTok conversations, unlocking unmatched opportunities for brand management and community engagement. With Brandwatch's AI-powered TikTok insights marketers can analyze data efficiently, make informed decisions, and supercharge their TikTok strategy." 

Discover how Brandwatch's TikTok integration delivers powerful insights here

About Brandwatch  
Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth.

Our comprehensive suite spans consumer intelligence, influencer marketing, and award-winning social media management, enabling brands and agencies to execute data-driven strategies at scale.

Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire.

Contact Information
For media inquiries, please contact:
Cision Public Relations: [email protected]

 


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations, and video (Content) is a service of Kalkine Media Incorporated (“Kalkine Media, we or us”), Business Number: 720744275BC0001 and is available for personal and non-commercial use only. The advice given by Kalkine Media through its Content is general information only and it does not take into account the user’s personal investment objectives, financial situation and specific needs. Users should make their own enquiries about any investment and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media is not registered as an investment adviser in Canada under either the provincial or territorial Securities Acts. Some of the Content on this website may be sponsored/non-sponsored, as applicable, however, on the date of publication of any such Content, none of the employees and/or associates of Kalkine Media hold positions in any of the stocks covered by Kalkine Media through its Content. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content. Some of the images/music that may be used in the Content are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used in the Content unless stated otherwise. The images/music that may be used in the Content are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated or was found to be necessary.

This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.

Canadian AI All-Stars: Unveiling the Top Stocks for 2024

Send OTP Resend OTP in 30s
Verify OTP

Sponsored Articles


Investing Ideas

Previous Next
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.