Australian Startups Gain Strategic U.S. Market Entry Through New Initiative from Mercurius Media Capital

March 19, 2025 08:00 AM AEDT | By Cision

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Australian Startups Gain Strategic U.S. Market Entry Through New Initiative from Mercurius Media Capital — Image source: Kalkine Media

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Strategic Support and Resources to Accelerate U.S. Expansion

SYDNEY, March 18, 2025 /PRNewswire/ -- Mercurius Media Capital (MMC) has launched Mercurius Bridge in Australia, empowering local startups and growth-stage companies with established product-market fit to expand into the U.S. Combining media capital, strategic mentorship, and a curated network of service providers, it streamlines market entry and accelerates brand growth.

Australia's startup ecosystem is poised for significant growth, driven by AI and innovative technologies. As the first dedicated U.S. media-for-equity fund, MMC partners with diverse media platforms to invest in high-growth ventures. Through Mercurius Bridge, international companies gain critical resources, networks, and expert guidance to optimize go-to-market strategies, engagement, and media execution.

"Our team has a ten-year record of bridging international markets with the U.S. across 40+ transactions. More recently, under MMC, we have successfully facilitated U.S. market entry for Australian companies, including Airtasker," said Piyush Puri, Founding Partner, MMC. "Our strategic mentorship ensures companies establish a strong U.S. presence. By leveraging insights from seasoned operators and collaborating with premium media partners, we craft tailored solutions that help startups overcome market-entry obstacles."

The Australia launch is supported by Tania Yuki, MMC's newest Venture Partner, who brings over 20 years of expertise in technology, big data, and entrepreneurship. Her extensive experience in building and scaling innovative businesses will empower Australian companies to expand globally while enabling MMC to identify high-growth opportunities.

"Expanding into the U.S. is a major leap, even for companies with strong local traction," said Yuki, Principal at Levalois. "Success depends on the right go-to-market strategy, effective advertising, and local expertise—otherwise, millions can be wasted. I'm excited to help the next wave of global innovators scale successfully."

More: https://www.mmc.us/mercuriusbridge

Mercurius Media Capital
MMC, launched in December 2023, is the first U.S.-based media-equity venture fund with ~$90 million in committed capital. Co-founded by Satyan Gajwani and Piyush Puri, MMC builds on 15+ years of experience driving media capital transactions at The Times of India Group, facilitating ~$3 billion in media-based investments. MMC has partnered with leading media platforms, including Sinclair Broadcast Group, Televisa Univision, Atmosphere TV, and others, to offer high-growth startups and enterprises access to distinct, large-scale advertising inventory in exchange for equity. This fund has backed several companies, including Airtasker, Deskera, Realpha, and others.

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