Analytic Partners Recognised as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modelling Solutions

Analytic Partners Placed Highest for Ability to Execute and Furthest for Completeness of Vision

MIAMI, Nov. 25, 2024 /PRNewswire/ -- Analytic Partners, the Commercial Intelligence company for insights-driven brands, today announced it has been recognised as a Leader in the inaugural Gartner® Magic Quadrant™ for Marketing Mix Modelling (MMM) Solutions. Analytic Partners is positioned highest in Ability to Execute and furthest in Completeness of Vision.

"We believe our position as a Leader underscores our dedication to our customers and our ongoing commitment to innovation," said Nancy Smith, President and CEO of Analytic Partners. "We appreciate the extensive research Gartner has done in guiding our industry forward. This recognition, we feel, highlights the critical role Commercial Analytics plays in delivering forward-looking decision-making for lasting, meaningful growth."  

Elevating Insights Beyond MMM and MTA

Analytic Partners' longstanding commitment to deliver insights and solutions extends well beyond Multi-Touch Attribution (MTA) and MMM. Analytic Partners' Commercial Analytics solution integrates all factors driving performance outcomes – including finance, supply chain and other enterprise functions. This holistic, company-wide approach provides a forward-looking decision-making framework that brands rely on to measure both short-term and long-term impact, ensuring sustained growth.

GPS Enterprise: A Powerful Platform for Enabling Growth

Powered by the GPS Enterprise platform, Commercial Analytics combines data science and technology to deliver actionable insights that enable brands to make proactive, forward-looking commercial decisions. This end-to-end platform, informed by ROI Genome intelligence, ensures streamlined data management, application of advanced analytics and multi-objective optimisations to help brands meet their growth goals.

Recognition Extends to Gartner Critical Capabilities Report for MMM Solutions

The recognition also extends beyond the Magic Quadrant™. In the accompanying Critical Capabilities report for MMM Solutions, Analytic Partners received the highest scores across all eight Use Cases, including:

• Highest score in Complex Marketing Analytics
• Highest score in Business Scenario Planning
• Highest score in Data Management
• Highest score in Media Optimisation

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high, and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables businesses to get the most from market analysis in alignment with their unique business and technology needs.

To read the full Magic Quadrant™ report, access a complimentary copy here.  

Gartner, Magic Quadrant for Marketing Mix Modelling Solutions, Matt Wakeman, David Walters, Joseph Enever, Weicong Zhao, 19 November 2024

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About Analytic Partners  

Analytic Partners is the leader in Commercial Analytics, providing adaptive solutions for deeper business understanding, right-time planning and optimisation for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.