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Merlin Group Launches Serenia - the Tallest Residential Address on B T Road

August 08, 2023 09:27 PM AEST | By Businesswire India
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 Merlin Group Launches Serenia - the Tallest Residential Address on B T Road
Image source: Businesswire India
Business Wire India

 
  • A unique luxury condominium with two, three and four-bedroom fully air-conditioned residences featuring rare panoramic views, luxurious amenities, unique skywalks to add to the boundlessness and unparalleled access to key city landmarks, culture, shopping destinations and green space.
  • Three side open units with plenty open space and a breath-taking lake view makes the project a must have possession for buyers.
  • The project will boast of skywalk facility that would connect one tower with another .
  • Dev & Rukmini, power couple and actors endorse the project for its aspirational features, credibility. 

Merlin Group, the leading real estate conglomerate in Eastern India with footprints across the country and beyond the borders, has launched Serenia – The tallest residential condominium on B T Road. Merlin Serenia would be an apt choice for the aspiring buyers who yearn for a liberated feeling in a boundless space. The group has roped in leading actors Dev and Rukmini, the most eligible power couple in Kolkata, to endorse this power project. 

Experience a life with limitless freedom and solitude in nature’s bounty! Then look no further than Serenia – The towering residential masterpiece, from the House of Merlin.

“North Kolkata exudes an old world charm with its winding lanes, century old buildings alongside traditional box like houses with shared walls. We at Merlin, with decades of experience in crafting architectural masterpieces, are all set to redefine the concept quality living in this part of the city of Joy. Our residential project would break the confines of homogenous environment with a feel of boundlessness and unhindered solitude. With its impeccably designed residences and a host of lifestyle amenities, Merlin Serenia would change the skyline of North Kolkata,” said Saket Mohta, MD, Merlin Group.

Merlin Serenia, a joint venture between Eden Realty and Merlin Group, will spread over an area of 11 acres. Located near Indian Statistical Institute on B .T. Road Merlin Serenia would boast of 4 towers soaring to 28 floor each offering its residents panoramic views of the acres of greenery and an 18 acre pristine lake surrounding it.

The 832 spacious and elegant apartments, will come with a choice of two, three or four BHK units with built up areas ranging from 732 sq ft. to 1634 sq. ft. Priced between Rs 64 lakhs to Rs 1.3 crore, Serenia offers a total saleable area of approximately 9,89,491 sq. ft. in Built up area . The project adheres to all green building norms and is RERA approved. Construction will be completed by December 2028.
 
The strategic positioning of the location would make it the perfect choice for busy executives and frequent flyers. The airport is a mere 30-minute drive away via Belgharia expressway and the location offers convenient access to other key destinations such as railway stations, schools, colleges and hospitals. The metro stations of Noapara and Baranagar are within close proximity. It would take just 15 minutes to reach the Five Point Crossing of Shyambazar by road transport. The Dumdum and Dakshineswar railway stations are just a few kilometres away. Other vantage points like school, colleges and hospitals and prime railway stations are also within the reach of the project. The location is well connected to the central business district and New Town and Sector V making it a preferred choice for IT professionals.

Amenities galore:

Open on all three sides, the space knows no limit here. The balcony and Open terrace blend seamlessly, blurring the boundaries between rooms and inviting a sense of freedom and fluidity. The abundant use of glass would usher in sunlight to sneak in and fill each corner with warmth and positive energy.

The Amenities of a gated community offered within this residential project are as limitless as can be. From rooftop gardens to sprawling swimming pools that seem to merge with the horizon, Project Serenia would take one closer to the stars. The Skywalk would add to the boundlessness. The State-of-the-art fitness centers, recreational areas like club houses, amphitheater, lounges, yoga deck and jogging trail amid greenery and many more - encourage exploration and adventure.

Commenting on the developments around B T Road in North Kolkata, Saket Mohta, MD, Merlin Group said, “ North Kolkata deserves a complete make over in terms of architectural marvels, retail footprints. The area calls for a state-of-the-art mall to cater to the huge population living here. We at Merlin Group is committed to bring in the welcome changes here by defining the skyline of the city. Serenia is one such offering from us that is set to change the benchmark of living experience in this part.”

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Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC

"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium do Kalkine que laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui do Kalkine Media quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui do Kalkine eum fugiat quo voluptas nulla pariatur?"

1914 translation by H. Rackham

"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"

1914 translation by H. Rackham

"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"

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