Gamification is the process of incorporating gaming elements and gaming principles into non-game contexts. It is specially designed to motivate and engage people in certain activities by offering a fun-filled gaming experience.
Gamification produces the desire for socialising, learning, competition, self-growth, achievement, and self-expression to enhance their daily performance. Through gamification techniques, individuals receive awards for accomplishing the assigned task, motivating them to push themselves through their comfort zones and accept challenging tasks.
Marketing: Gamification in marketing refers to interactive game-based marketing campaigns designed for a particular product, service, or brand that offers a fun-filled experience. E-learning: Game-based learning and gamification are popular nowadays.
It is easier for educators to engage students in games as it can capture their attention for a long time. Gamification also offers a competitive and conflict situation to the learners that can help them develop decision-making skills.
Gamification is the latest technology that allows to development of game-based platforms in classrooms, the workplace, and daily lives. In the era of digitisation, a lot of organisations and educational institutions have introduced gamification in their regular learning modules.