*Shorter attention spans, busy schedules and an irresistible urge to scroll more has led users to now consume short-form content widely. *It is safe to say that social media influencers are very capable of influencing various lifestyle choices of the common people. *Online shopping reached an all time high with the onset of the pandemic. Younger generations across the globe are using social media sites like Instagram, Facebook and Pinterest to buy trendy products. It is highly likely that this trend will continue to rule in 2022 as well. *With news echoing around the world about the negative influence of social media, sites like Facebook, Instagram, Snapchat etcetera, public is highly likely to demand accountability from these social media networks.
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