Martha Stewart auctions off her NFT portraits to tap into crypto craze

Martha Stewart is getting in on NFT craze. Hey and thanks for joining us, Holly Shields here for Kalkine Media. The 80-year-old lifestyle guru is releasing her very first non-fungible token collection on her website next Tuesday, amid a digital asset boom.

*Stewart did extensive research before making her foray into the digital collectibles space by consulting her banker, Galaxy Digital Holdings founder Mike Novogratz, and rapper Snoop Dogg.

*digital representations of artwork, sports cards, or other collectibles tied to a blockchain and usually purchased with cryptocurrencies – have surged in popularity this year with some selling for millions of dollars.

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