What’s trending in ever-changing digital marketing landscape?

Highlights 

  • Businesses need to keep up with the changing landscape of digital marketing.
  • With the right implementation, small firms can also achieve the same impactful outcomes that larger brands have been enjoying.
  • Many businesses have made huge profits even during lockdowns due to improved brand visibility via new modes of digital marketing.

Change is the only constant. The saying holds true for the digital world as well. Digital Marketing is an ever-changing landscape, where a number of significant alterations, innovations, and creations come to the fore every day. That being the case, it becomes essential for advertisers to adopt new and innovative digital marketing strategies to increase lead generation and conversion rates, thus reaping the benefits.

The COVID-19 pandemic has further accelerated transformation in digital marketing as the physical operation of businesses remained shut and maximum businesses moved to the online platform.

Must watch: What is Digital Marketing and how it is applied in the digital universe?

So, it’s time to understand the latest key trends that are changing digital marketing consumption, review digital marketing activities, and embrace the change for better outcomes.

The growing use of digital mode for almost every requirement has led to the development of the concept of chatbots. It is a computer program that runs on artificial intelligence technology used by companies across industries to offer real-time assistance to their online customers.

Over the past few years, this tech product has evolved to become the new choice for digital communication as it is more interactive, personalised, and cost effective.

Image source: © Nicoelnino | Megapixl.com

  • Influencers

A short video or a 300-word article? The majority will choose a video and that too by an influencer. Influencer marketing is the newfangled strategy of video marketing. Engaging stories and reels by a popular influencer on social media networks such as YouTube, TikTok, and Snapchat have proved to be an innovative and effective way to endorse products to potential customers.

The greater the number of followers an influencer has, the bigger the market you get for your business.

  • Voice Search

Based on speech recognition technology, voice command or voice search is fast becoming the most preferred tool for search marketing as it is easier and simpler to use. Smart speakers such as Alexa, Google Home, Amazon Echo, or Google Voice Search for virtual assistant answer users’ search queries as per voice commands.

Image source: © Andreusk | Megapixl.com

Due to a change in digital marketing consumption, online marketers are already in gear to make use of voice search-friendly content and pull in more leads from the digital population.

  • Social media

Digital screen time in the last one-and-a-half years has shot up owing to COVID-19 lockdowns, which restricted us to our homes with our tech-friendly gadgets. Virtual space, particularly social media platforms, became our only source of entertainment as well as a medium of interaction with the outside world. At the same time, it became a source of income for most businesses.

Companies have made huge profits even during lockdowns due to improved brand visibility via new modes of marketing on social media platforms, such as Facebook and Instagram. 

Bottom Line

These trending elements have garnered all the attention of online users as they make the digital world easier, simpler and more relevant in the present time. With the right implementation, small firms can also achieve the same impactful outcomes that larger brands have been enjoying. So, stay up to date with the key trends and help your business have an edge over others in the digital market.

Related video: What Are the Common Strategies Used for Digital Marketing?  

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