XPON subsidiary Wondaris expands reach by teaming up with Google CMU

2 min read | May 06, 2022 05:43 PM AEST | By Aditi Sarkar

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XPON subsidiary Wondaris expands reach by teaming up with Google CMU — Image source: © 2022 Kalkine Media®

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Highlights

XPN’s Wondaris platform has teamed up with Google’s CMU program

The partnership will allow clients to upload high-value audiences safely through easy and clickable workflow

Customers will now be able to deliver marketing and customer experience outcomes in a privacy-centric contex.

XPON Technologies Group Ltd (ASX:XPN), a company providing cloud-based marketing technology solutions, has taken a significant step in line with its growth strategy. The company’s cloud-based Customer Data Platform, Wondaris, has entered into a partnership with Google’s Customer Matching Uploader (CMU) program.

Wondaris is a wholly owned subsidiary of XPON, operating in Australia, Vietnam, and the UK. It allows data centralisation from public cloud vendors, giving businesses entire data ownership and portability.

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Google’s Customer Match

A secure data entry process

The partnership will allow clients to upload high-value audiences safely through easy and clickable workflows. Earlier, users had to upload data files manually or invest in development to build through Google’s API.

With this collaboration, Wondaris has joined a group of endorsed third-party providers, who are able to upload this data through native integration. This alleviates the data security and integrity risks associated with the manual data entry process.

Group MD and Founder Matt Forman commented, “We are excited to extend this additional value creation tool for our customers. With our powerful CDP capability in Wondaris, we’ve enabled our customers to deliver marketing and customer experience outcomes in a privacy-centric context.”

XPON’s robust Q3 FY22 results

XPON continued to achieve its significant growth momentum in Q3FY22. Some of the major highlights from the quarter are as follows:

183% Year-on-Year (YOY) surge in annual recurring revenue (ARR)
140% revenue retention
Gross margin extended to 66%
133% YoY growth in revenue
145% YoY increment in gross profit

Stock information

Shares of the company traded at AU$0.185 today, with a market capitalisation of AU$57.71million.

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