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Highlights
- HUB24 (ASX:HUB) appointed Andrew Formica as a Non-Executive Director.
- The appointment strengthens governance and board expertise across investment management and capital markets.
- Platform growth, adviser adoption and competitive positioning remain key business priorities.
HUB24 (ASX:HUB) has strengthened its board with the appointment of experienced investment executive Andrew Formica as a Non-Executive Director. The appointment adds extensive global funds management and capital markets experience as the company continues expanding its wealth management platform and financial services ecosystem.
The development comes as ASX Financial Stocks remain closely watched within the broader ASX 200 , where platform providers continue competing for adviser flows and funds under administration.
Board gains extensive industry experience
Andrew Formica officially joined the HUB24 board on 1 July 2026.
He will also serve on several board committees, including:
- People and Culture Committee
- Audit Committee
- Nomination Committee
His appointment brings decades of experience across global investment management, funds management and financial services.
Capital markets expertise added
Formica currently holds several leadership roles across Australia's investment industry.
His experience spans:
- Funds management
- Capital markets
- Wealth management
- Investment governance
The appointment broadens HUB24's governance capabilities as the company continues scaling its platform business.
Platform growth remains the central focus
While the board appointment enhances governance, HUB24's core business priorities remain unchanged.
Market attention continues to focus on:
- Platform inflows
- Adviser adoption
- Technology investment
- Revenue growth
- Operating efficiency
Competition among Australian platform providers remains an important industry theme.
Competitive landscape continues evolving
Australia's wealth management platform sector continues evolving as advisers increasingly adopt digital investment solutions.
Platform providers continue competing through:
- Technology capability
- Service offerings
- Investment solutions
- Operational efficiency
- Adviser support
These factors remain central to HUB24's long-term business strategy.
Governance supports future expansion
Board appointments can play an important role in supporting companies during periods of growth.
Additional governance experience may assist management across:
- Strategic planning
- Risk oversight
- Business expansion
- Capital allocation
- Industry engagement
The appointment reflects HUB24's continued focus on strengthening leadership as operations expand.
Market watches execution
Although governance has strengthened, market attention is expected to remain centred on business execution.
Key areas likely to remain in focus include:
- Platform growth
- Client activity
- Technology development
- Adviser engagement
- Operational performance
These operational metrics continue driving the company's longer-term growth strategy.
HUB24 (ASX:HUB) has expanded its board with the appointment of Andrew Formica, adding significant investment management and governance experience. As Australia's platform industry continues evolving, the company remains focused on adviser growth, technology capability and expanding its wealth management ecosystem.
