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Highlights
- Forbidden Foods expands OMG products to over 450 Woolworths stores.
- Sales rise by 44% month-over-month in October to $360,000.
- The company targets brand exposure through a Melbourne Mavericks sponsorship.
Forbidden Foods (ASX:FFF) has announced significant progress in expanding its footprint within the retail and sports sectors. The company confirmed that its newest protein product, OMG, has reached more than 450 Woolworths stores across the country. This latest addition is part of the OMG product line, which stands for Oat Milk Goodness, and represents a notable development in the ASX consumer stock segment. It also marks the third OMG product available in Woolworths, reflecting strong retail traction for the brand.
Retail Presence Bolstered by Key Partnerships
The OMG product line has steadily grown its reach, with its placement in Woolworths accompanied by distribution in other key locations. Forbidden Foods' products are now available in approximately 130 Ampol Foodary convenience locations, offering more opportunities for brand visibility. In addition, the company has leveraged ecommerce platforms to further enhance product accessibility.
Recent figures highlight the company's momentum, with October sales increasing by 44% compared to the previous month, amounting to $360,000 across the business. The company attributes this growth to its expanding retail partnerships and strong market demand for its unique protein products.
Netball Sponsorship Drives Brand Exposure
In a bid to extend its brand recognition, Forbidden Foods is pursuing sponsorship opportunities with the Melbourne Mavericks, a professional netball team. The company is negotiating to feature the Blue Dinosaur logo—a sub-brand of Forbidden Foods—on marquee player Eleanor Cardwell's warm-up jersey throughout the season. The sponsorship aligns with the team’s branding, as blue is also the Mavericks’ signature color.
Forbidden Foods plans to center its collaboration with the team around its Blue Dinosaur protein bars, aiming to highlight the product's health-focused attributes and connect with a sports-oriented audience. The company anticipates the sponsorship will drive excellent exposure for its brand during the netball season.
Continued Expansion in Focus
The company remains optimistic about further growth, with ongoing discussions for additional retail partnerships. Forbidden Foods’ CEO Alex Aleksic emphasized confidence in the potential for OMG products to underpin sustained sales growth. As the company continues to expand its footprint, updates on new stockist agreements are expected.
With its retail presence growing and efforts to tap into the sports sponsorship domain, Forbidden Foods is positioning itself for greater visibility and sales momentum in the months ahead.
