Could Hospitality Tech Stocks on ASX 200 and All Ordinaries Be Finding Their Footing?

2 min read | May 22, 2025 04:32 PM AEST | By Team Kalkine Media

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Could Hospitality Tech Stocks on ASX 200 and All Ordinaries Be Finding Their Footing? — Image source: shutterstock

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Highlights

Betmakers Technology Group Limited (BET) price-to-sales multiple aligns with sector average

Recent revenue contraction contrasts with multi-year sales expansion

Sales outlook over coming years appears moderate compared with industry

The hospitality technology sector on ASX 200 and All Ordinaries features Betmakers Technology Group Limited (ASX:BET) amid a phase of valuation alignment and mixed sales trends.

Valuation in Sector Context

Betmakers Technology Group’s price-to-sales multiple stands at one point three times revenue, matching the median for hospitality technology peers on ASX 200 and All Ordinaries. While many comparable firms trade at similar levels, this multiple underlines market assessment of current sales relative to stock value in the broader hospitality technology segment.

Sales Trend Analysis

Sales for Betmakers Technology Group fell by fourteen percent in the most recent reporting period, diverging from peers that achieved modest growth. However, looking over a span of three years, total revenue rose by more than half, reflecting resilience and recovery following earlier fluctuations in market demand for wagering and hospitality software solutions.

Operational Footprint and Revenue Streams

Betmakers Technology Group provides digital wagering platforms and trading services for corporate and retail clients. Revenue derives from licensing fees, transaction commissions and ongoing service agreements. Operations span multiple regions, including Australia, Europe and North America, supported by a network of channel partners and in-house development of trading technologies.

Multi-Year Sales Outlook

External estimates show annual sales growth of approximately seven percent over the next few years for Betmakers Technology Group. This compares with projected industry expansion of around four percent in the hospitality technology segment on ASX 200 and All Ordinaries. The relative strength of that outlook highlights divergence between company expectations and the broader market environment.

Comparative Sector Benchmarks

Within the hospitality technology sector on ASX 200 and All Ordinaries, company valuations generally cluster around price-to-sales multiples between one and one point five times revenue. Betmakers Technology Group’s multiple aligns with this band, reflecting balanced valuation given recent sales adjustments and mid-cycle market conditions. This positioning underscores the role of operational performance in defining valuation relative to sector norms.

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