10 unstoppable ASX shares to browse through before Santa lands


  • In Australia, Christmas comes in towards the beginning of the summer holidays.
  • The demand for various products goes high during this period as people exchange gifts, do fun activities or go on an adventure trip.
  • Stocks like EDV, LOV, COL, MHJ, TOY, GLB, BKL, QAN may get investors’ attention this Christmas period.

In Australia, Christmas comes in towards the beginning of the summer holidays. Children have their summer holidays from mid-December till early February. During Christmas, people give gifts to their loved ones, thus demand many things increases during Christmas.

This article will look at a few companies that will meet the festive demands of people of different age groups.

Children of age group (0 to 16 years)

In this age group, gifts such as soft toys, PC games, personalised Christmas gifts, outdoorsy toys, pool toys, water play table, train table (indoor game), Christmas books, dinosaur gifts, Christmas pyjamas etc. are always in demand.

Business to watch:

  1. Toys “R” Us ANZ Limited (ASX: TOY)

Toys “R” Us ANZ Limited is an ASX listed company that aims to enhance people’s lives by promoting exploration, creativity and living life more fully via the pleasure of toys and interests.

  1. Globe International Limited (ASX:GLB)

Globe International Limited is a global producer & distributor focusing in purpose-built clothing, footwear & skateboard hardgoods (decks, wheels, trucks, etc.) for the boardsports, street fashion, outdoor and workwear markets. Its products are sold with products sold in over 100 nations globally.

People of age group (16 years – 25 years)

By 11 October 2021, 62.4% of the Australian population over 16 years of age are double vaccinated. 82.4% of the people have had at least one dose. This coupled with the reopening its international borders will fuel the adventurous side of this age group., along with allowing vaccinated people to meet their relatives   

  Man hiking in mountain

This age group are also pet lovers. Out of the total people in the age group 18 years to 24 years, ~70% owns a pet. During the pandemic period, when people were restricted to move outside their houses, they found companionship through pets. So there is a possibility that demand for pet care services, items, dresses would increase this Christmas season.

Businesses to watch:

  1. Blackmores Limited (ASX:BKL)

Blackmores is into the natural health solutions business. The Company develops premium products and services that provide a more natural method to health, based on its knowledge in vitamins, minerals, herbs and nutrients.

The Company offers products for humans as well as pets. The sale of its products would be interesting to watch this Christmas season.

  1. Jumbo Interactive Limited (ASX:JIN)

Jumbo Interactive Limited is engaged in developing and operating the best lottery experiences in the world. It is a top digital retailer of national jackpot lotteries as well as charity lotteries. It uses the latest technology to create an attractive and entertaining purchase experience for its clients around various digital platforms.

  1. Qantas (ASX:QAN)

Qantas would be in the spotlight this Christmas season following the media updates related to the opening of International borders. Qantas provides international & domestic air transportation services. It also sells worldwide & domestic holiday tours and related support activities such as catering, IT, ground handling and engineering & maintenance.

  1. Lovisa Holdings Limited (ASX:LOV)

Girls are fond of jewellery, and this Christmas season, the products of jewellery retailers  Lovisa and Michael Hill International might be in demand.

Lovisa provides affordable on-trend jewellery to the world. It offers earrings, necklaces, rings, body jewellery, bracelets and Sensitive. The Company is also offering affordable masks this time.

  1. Michael Hill International Limited (ASX:MHJ)

Michael Hill is an international multi-channel retail jewellery chain. Its jewellery collection includes rings and pendants from its Southern Star collection.

Family gathering during Christmas

People of age group (26 years – 50 years)

In this age group, people love to spend time with their families and friends. Other than exchanging gifts with families and friends, people from this age group loves Christmas dinner, holiday movies etc.

Many people also do White Elephant Gift exchange. In the White Elephant Gift exchange, people bring a wrapped gift to contribute to a common pool. Then, the players draw a number to decide the order they will go. Then the person selects a gift from the collection of gifts.

People from this age group also loves playing Secret Santa. Seeing the COVID-19 situation, people may also look for virtual Christmas ideas to make the season bright.

Businesses to watch

  1. Endeavour Group Limited (ASX:EDV)

Endeavour Group is an Australian drinks retailer of products like liquor. It also operates various licenced hospitality venues. Christmas, being a season of people gathering and celebrating the festival, it might be possible that EDV’s products might be in demand. Its brands comprise of:

  • Dan Murphy’s
  • ALH Hotels.
  • Jimmy Brings
  • Langton’s
  • Cellarmaster
  • Shorty’s Liquor
  • Pinnacle Drinks.
  1. Treasury Wine Estates Limited (ASX:TWE)

Treasury Wine Estates is an international wine business and has a luxury, premium, and commercial wines portfolio. The character, quality and scale of its global brand portfolio is unmatched. TWE’s products are among the most well-known brands in the world. Thus, it would be interesting to see the sale of its products this Christmas period.

  1. Coles (ASX:COL)

Coles is a prominent Australian retailer with more than 2,500 retail outlets nationwide. It processes over 21 million customer transactions each week. Its business includes a supermarket, Coles online, Coles Liquor, Coles Express, flybuys and Coles Financial Services.

In 2020, the Company raised AU$851,000 in Coles supermarkets and AU$720,000 in Coles Liquor stores to fight against hunger and support Aussies in need. Coles Group raised over AU$2.6 million for SecondBite in FY2021 to support such a noble cause.





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