Sky, ViacomCBS renew content deal: How will it benefit viewers?

Summary

  • Sky Network Television Ltd (ASX:SKT) and ViacomCBS Global Distribution Group have renewed their multi-year deal.
  • With this, Sky and Neon customers would continue to access content from CBS, The CW and SHOWTIME plus Paramount Television Studios programming.
  • Sky already has long-term deals with ViacomCBS for popular channels and brands such as MTV, Comedy Central, Nickelodeon, Nick Jr, Nick Music and MTV Music channels.

Sky Network Television Ltd (ASX:SKT) and ViacomCBS Global Distribution Group on Thursday announced renewal of their multi-year deal. The deal will offer Sky and Neon customers continued access to content from CBS, The CW and SHOWTIME plus Paramount Television Studios programming.

The multi-year deal includes exclusivity for SHOWTIME content and rights across various Sky channels and platforms, including Neon, Sky Go, Sky On Demand and free-to-air channel Prime. Sky said that its customers could access the returning seasons of CBS and The CW shows such as NCIS: New Orleans, FBI: Most Wanted, Charmed and Nancy Drew.

 

Image Source: © Steliost | Megapixl.com

What company says

Commenting on the development, Sky Chief Executive Sophie Moloney said that the renewed agreement had been drafted keeping company’s customers in focus. The company had utilised customer insights including its 25,000 strong Sky Nation panel in doing so, Moloney said.

Sky’s recent long-term partnership renewals with Discovery and now ViacomCBS are all part of its constant focus to simplify content discovery for New Zealanders, giving them access to the best and broadest range of content, all in one place, she said.

 

Image Source: © Paha_I | Megapixl.com

Sky already has long-term deals with ViacomCBS for popular channels and brands such as MTV, Comedy Central, Nickelodeon, Nick Jr, Nick Music and MTV Music channels.

READ MORE: Here’s why AMP’s (ASX:AMP) profit dipped in FY20

Stock performance

Shares of Sky Network Television Ltd closed at A$0.17, down 0.0050 points, or 2.86 per cent on Wednesday, 10 February 2021, against the previous closing on Tuesday, 9 February 2021. The stock is up 13.3 per cent year-to-date.

READ MORE: Why Sky Network Television increased FY21 earnings guidance?

Meanwhile, Sky recently announced a further increase in its earnings guidance for FY2021. The latest earnings guidance pegs the revenue to be between A$695 million and A$715 million, against the previous expectations of A$680 million and A$710 million. 

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