Straker adapts its AI-driven translation technology for IBM.

February 21, 2025 11:00 AM AEDT | By Team Kalkine Media

Straker adapts its AI-driven translation technology for IBM. — Image source: Shutterstock

Slack Integration: A New Era in Translation Efficiency

IBM’s challenge of managing translations across its vast network of over 300,000 employees in 170 countries was daunting. Historically, IBM navigated a complex web of manual workflows and relied on local language service providers, leading to delays in communication and product launches. Embedding Straker’s technology directly within the Slack platform allowed IBM to eliminate such inefficiencies, resulting in a substantial boost to workflow efficiency and communication speed.

Optimized Translation for Global Teams

Doug Mueller, IBM’s Program Executive for Worldwide Globalisation and Translation, praised the integration for its capacity to transform translation workflows. The ease of translating and verifying content directly within Slack not only minimizes friction but also significantly accelerates the translation process.

Harnessing the Network Effect

Straker's co-founder and CEO, Grant Straker, highlighted the strategic benefit of integrating into platforms like Slack and Microsoft Teams. This integration leverages the network effect and simplifies the translation process by eliminating the need for costly translation management systems, offering an economic advantage to customers.

Remarkable Impacts on IBM's Global Operations

Currently, more than 10,000 IBM employees utilize Straker’s Slack application monthly, translating between 40 to 50 million words. This technological advancement has facilitated real-time multilingual collaboration, enabling seamless communication among IBM's global teams. The transformation has reduced translation time from a week to just 0.7 seconds, effectively removing operational bottlenecks and accelerating product rollouts across global markets.

Looking Ahead: AI Translation Agents

The partnership between IBM and Straker is poised for further innovation with the deployment of AI-powered translation agents in Slack. These agents will refine machine-generated translations, tailor language for specific industries, and enhance overall translation accuracy, aligning global teams further and ensuring seamless product support worldwide.

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