Kogan.com Limited Reported Business Update: What Market Players Need To Know

  • Jan 17, 2019 AEDT
  • Team Kalkine
Kogan.com Limited Reported Business Update: What Market Players Need To Know

Kogan.com Limited (ASX: KGN) had made an announcement about the business update with the help of the press release. As per the press release dated January 17, 2019, the company reflected favourable views for the business update. The issued release threw light on the robust trading momentum which was witnessed during the period of Christmas. The company had stated that strong sales momentum was witnessed during the Boxing day as well as Black Friday. Also, the top management of the company reflected favourable views with respect to the business update. As per Mr. Ruslan Kogan, who is the CEO (or Chief Executive Officer) and Founder of the company, the approach of customer-centric has truly helped the company.

The company’s management also stated that the customers were also benefited from the deployments which were done towards nationwide logistics footprint. They also added that the favourable momentum was witnessed in the performance of the marketing and the improvement with respect to some variable costs’ efficiency was also witnessed. We would now have a look at the company’s numbers. The company stated that, as of December 31, 2018, it witnessed a growth of 32.2% on the YoY basis with respect to its active customers. The issued release also stated that, in the late H1 FY 2019, there was a favourable momentum with regards to the gross margins. As a result of this, the company’s H1 FY 2019 gross margins were in accordance with the same period of the previous year.

Kogan.com also witnessed robust momentum in the mobile active customers. The release published by the company reflected that a rise of 75% on the YoY basis with regards to Kogan Mobile Active Customers were encountered as at December 31, 2018.

Not so long ago, the company published the annual general meeting or AGM presentation for FY 2018. As depicted by the company’s presentation, YoY rise was witnessed in the company’s important financial metrics like revenues as well as gross profit. The company’s revenues in FY 2018 amounted to $412.3 million while in FY 2017 it was $289.5 million. Its gross profit witnessed an improvement from $51.7 million in FY 2017 to $80.6 million in FY 2018.

We would now understand how Kogan.com Limited has performed today. On January 17, 2019, the company’s stock ended the session on the strong note as the stock price closed in green. The company’s stock price closed at A$3.970 per share which implies the rise of A$0.720 per share or 22.154%. The market capitalization of Kogan.com Limited amounted to ~$304.55 million and the company’s stock price is trading towards the lower level. As per the Australian Securities Exchange or ASX, the company had an annual dividend yield of 4%. We would now understand Kogan.com Limited’s previous performance. The company’s stock had delivered the return of -55.48% in the time period of the previous 6 months. However, in the span of previous three months, the stock price of Kogan.com Limited had delivered the return of -37.62%.


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